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"Before this certificate, I didn't know risks could be positive. This is helping us resolve a potentially very serious problem."
Read more from Kate St. Amour.
Our finance, economics and accounting courses teach real-world skills and techniques in areas such as asset pricing, corporate finance, macroeconomics and working capital. Learn the latest approaches to project management, leadership, human resource management, marketing, business administration and more with our professional certificates and comprehensive programs. Instructors with senior-level experience at top companies ensure an education you can apply on the job. Evening, weekend and online classes offer the flexibility that fits your busy schedule. Courses are held in Berkeley, San Francisco, Belmont and online.
Professional certificates are the highest level of academic achievement from UC Berkeley Extension. Specialized programs of study provide focused subject concentrations to develop skills within specific disciplines. Learn more.
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Certificate Program in Project Management graduate Sandra Lew introduces PM best practices to gaming giant.
Ensuring that a conference is successful isn't just about getting the word out to fill seats. It's also not just about putting together a series of panels or events to draw in the crowd. There are a lot of behind-the-scenes maneuvering to make sure that the conference is a hit. And that's exactly what Sandra Lew discovered as a senior marketing manager at UBM Tech Game Network, which hosts conferences for videogame professionals. At each phase of her marketing plan, a dose of project management was necessary to keep the wheels running.
A graduate of the Certificate Program in Project Management, Lew is happily ensconced as a program manager at Ubisoft and has added the PMI® credential to her resume.
"I continually found myself drawn to project management," Lew remembers, "which was a common underlying element of each of my roles." Read on.
Employment of paralegals and legal assistants is projected to grow 17 percent from 2012 to 2022, faster than the average for all occupations. This occupation attracts many applicants, and competition for jobs will be strong. Are you prepared? Learn how you can enter this growing field with the Certificate Program in Paralegal Studies.
HOW TO UNDERSTAND YOUR DATA TO MAKE AGILE MARKETING DECISIONS
If content is king, then data is the ace in your pocket.
And it's no wonder: As more marketing efforts continue to live in the digital sphere, savvy marketers need to identify their key performance indicators (KPIs) and synthesize the resulting data to see if their efforts were a big-win or crash-and-burn.
Strategic marketer Stephan Sorger—an honored instructor for the past 13 years—is on the bleeding-edge of marketing analytics. Nearly 10 years ago, Sorger developed the first marketing analytics course on the West Coast at UC Berkeley Extension. He continues to adapt his courses to reflect new requirements in the workplace so that his students are best-prepared to succeed. "We teach the technologies that companies are looking for—R, Tableau and SQL," Sorger says. "One of the growing trends is toward open-source software, so we really emphasize that. Companies are looking for the next level of analytics, such as market sizing—whether the market is growing or shrinking."