Business and Management

A to Z Course Index

Information Sessions

Certificate Programs

Transcripts

Course Locations

Concurrent Enrollment

Order a Catalog

Courses begin every month. A new edition of our catalog is published three times a year in early April, July and December.

Quick Enroll	Search

Introduction to High-Tech Product Management and Marketing

X448 (2 semester units in Business Administration)

Gain the real-world knowledge necessary to become a successful product manager or product marketing manager. Learn practical tools and solutions for product management—launch, marketing, positioning, and life cycle—and for brand management. Additional topics include analyst/public relations, customer relationship management (CRM), lead-generation programs, conducting competitive analyses, and writing marketing requirements documents (MRD).

There are currently no sections open for enrollment.

---

Sections closed for enrollment

Thurs. June 25, San Francisco

SUZANNE KUSHNER, B.A., is senior manager of global demand generation programs for IXIA. She has more than 15 years of broad-based technology marketing experience at start-ups and publicly traded companies. Her expertise includes demand generation, public relations, CRM, search marketing, and ROI-focused outbound programs.

MICHAEL MULLANY, M.B.A., is chief product officer for RingCentral Inc., a provider of on-demand unified communications to small business. Prior to RingCentral, he led marketing for PeakStream, a provider of multi-core development platforms acquired by Google. Mullany also led worldwide marketing and product management for Vmware.

• 10 meetings
• June 25 to Aug. 27: Thurs., 6:30-9:30 pm
• San Francisco: Room 807, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
• $675 (EDP 305714)

Tues. Oct. 13, San Francisco

MARK GAYDOS, M.B.A., has more than 20 years of high-tech marketing experience, ranging from roles in large companies, such as Oracle and SAP, to four successful start-ups. Currently he is the vice president of marketing at VirtuOz, a leader in enterprise virtual agents. In 1997 Gaydos founded this course to teach students real-world marketing methods in a fun way. He is the author of Marketing in the Time of Cholera.

• 10 meetings
• Oct. 13 to Dec. 15: Tues., 6:30-9:30 pm
• San Francisco: Room 817, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
• $675 (EDP 301697)

Quick Enroll	Search