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Pricing: Strategies and Tactics

X483.6 (2 semester units in Business Administration)

A requirement in the Professional Sequence in Marketing Metrics

(formerly Pricing: Strategy, Tactics, and Management)

Pricing is more important and more valuable to businesses today than ever before. In this course, you examine the role of pricing and explore various pricing strategies and tactics to win in global markets throughout the product life cycle. You learn to increase your effectiveness as a decision-maker at both the strategic and tactical levels, and develop ideas that can improve profits and sales at your company.

There are currently no sections open for enrollment.

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Sections closed for enrollment

Thurs. June 25, Redwood City

DAVID MOK, M.S., M.B.A., is the senior manager of worldwide pricing at Seagate Inc., of Sunnyvale. He has an M.B.A. from Rensselaer Polytechnic Institute and a master's of science from Penn State. He has served as project manager and consultant in private enterprise, and as a department head onboard a submarine in the U.S. Navy.

NOTE: This class is closed. For information about related courses, contact your academic department.

• $675 (EDP 315523)

Thurs. Sept. 24, Redwood City

DAVID MOK, M.S., M.B.A., is the senior manager of worldwide pricing at Seagate Inc., of Sunnyvale. He has an M.B.A. from Rensselaer Polytechnic Institute and a master's of science from Penn State. He has served as project manager and consultant in private enterprise, and as a department head onboard a submarine in the U.S. Navy.

Revised class schedule in red.

• 10 meetings
• Sept. 24 to Dec. 3: Thurs., 6:30-9:30 pm (no meetings Oct. 22 and Nov. 26); also
  Nov. 24: Tues., 6:30-9:30 pm
  
• Redwood City: Room 6, Peninsula Center, 1991 Broadway
• $675 (EDP 311274)

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