Business and Management

A to Z Course Index

Information Sessions

Certificate Programs

Transcripts

Course Locations

Concurrent Enrollment

Order a Catalog

Courses begin every month. A new edition of our catalog is published three times a year in early April, July and December.


Quick Enroll

Search

HANDS-ON

Advanced E-Mail and Online Marketing

(0.8 ceu)

A requirement in the Professional Series in Strategic Online Marketing

Increase your e-mail campaign click-through and conversion using strategies and techniques you learn in this course. Optimize your e-mail design for devices such as smartphones and PDAs and settings such as preview panes and blocked images. Learn how e-mail broadcast engines work. Learn advanced techniques you can use to interface e-mail response data with your CRM system. See how to set up triggered e-mail campaigns for lead nurturing. Also learn how segmentation, dynamic content, and personalized e-mail and landing pages can help increase conversion on your campaigns by 50 to 150 percent.

What you'll learn:
How spam filters work and how to get your e-mail through them
Checklists for spammy words and coding errors to avoid
Design techniques to get your e-mail opened from the preview pane
How to design your email to look the same on all e-mail browsers
Design tips for PDAs
How e-mail broadcast engines work
How to set up trigged e-mails for lead nurturing
How APIs between e-mail engines and CRM systems work
How to set up personalized e-mails and landing pages

There are currently no sections open for enrollment.




Sections closed for enrollment

Sat. Oct. 10, San Francisco

Quick Enroll

Search