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E-Mail and Online Marketing

(0.8 ceu)

A requirement in the Professional Series in Strategic Online Marketing

Power up your e-mail marketing to maximize business profits. This class presents winning marketing strategies for acquiring and retaining valuable customers in a world of legislative restrictions and spam blockers. Topics include 90 percent deliverability, offer types and contact strategies, response rates and personalization preferences, creative tips for balancing text and graphics, and compliance with the Federal CAN-SPAM act, the California Online Privacy Act, and the Child Online Privacy Act.

What you'll learn:

• Opt-in and list building techniques
• Response and open rates to expect for various types of programs
• Creative and design tips to get emails noticed and opened
• Balancing text and graphics, so you get maximum click through in Preview Pane and with images blocked
• Offer strategies that work
• Compliances with Federal and State legislation
• Personalization and segmentation strategies
• Landing page and website optimization to increase conversion
• How to integrate email with multi-channel and social media campaigns

There are currently no sections open for enrollment.

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Sections closed for enrollment

Sat. Sept. 12, San Francisco

LAURIE B. BEASLEY is co-founder and president of Beasley Direct Marketing, Inc. www.BeasleyDirect.com, a Silicon Valley direct marketing agency that has managed online and direct mail programs for hundreds of companies. Beasley serves as president of the Direct Marketing Association of Northern California. She is an instructor in direct and interactive marketing at UC Santa Cruz Extension.

• 1 meeting
• Sept. 12: Sat., 8:30 am-5:30 pm
• San Francisco: Room 804, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
• $425 (EDP 311209)

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