Search Engine Marketing
(0.8 ceu)
A requirement in the Professional Series in Strategic Online MarketingWith over 90 percent of Internet users finding products, services, and information through search engines, search engine marketing (SEM) remains a critical medium for you to create brand awareness and gain new customers. Learn SEM techniques and tools so you can effectively incorporate SEM into your marketing efforts and enhance your career prospects.
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Sat. Dec. 5, San Francisco
LORRIE THOMAS, M.A.O.M., Web marketing therapist with WebMarketingTherapy.com and lead strategist at Lorrie Thomas Web Marketing, LLC. Thomas has expertise as a buyer and seller of online media, specializing in results-based marketing. Prior to running her consultancy and training firm, she was on the founding team at ValueClick Media and CallWave, Inc.
- 1 meeting
- Dec. 5: Sat., 8 am-5 pm
- San Francisco: Room 809, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $425 (EDP 301465)
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Textbook(s) for this course:
There is no textbook or reader for this course.