Business and Management

A to Z Course Index

Information Sessions

Certificate Programs

Transcripts

Course Locations

Concurrent Enrollment

Order a Catalog

Courses begin every month. A new edition of our catalog is published three times a year in early April, July and December.

Quick Enroll	Search

Marketing Analytics

X466.8 (2 semester units in Business Administration)

A requirement in the Professional Sequence in Marketing Metrics

Gain an understanding of marketing analytics, which applies quantitative methods to improve marketing decisions on product positioning, advertising budgeting, sales-force allocation, and other key areas. Marketing analytics are crucial to marketing effectiveness—what can't be measured, can't be managed. To ensure that you can leverage the concepts of the course in your own organizations, you use in-class, hands-on computer modeling using widely available tools such as Microsoft Excel. This hands-on work is fortified with lectures and business cases. Note: Please bring a Windows-based laptop PC with Microsoft Excel to the first day of class.

Prerequisites: Introduction to Marketing or equivalent; proficiency with Excel spreadsheets.

There are currently no sections open for enrollment.

---

Sections closed for enrollment

Sat. Sept. 12, San Francisco

STEPHAN SORGER, M.S., M.B.A., is a marketing executive for Oracle Corporation who works in branding, marketing strategy, and product positioning. He has 15 years of experience in building brands for both products and services. He has more than 10 years of teaching experience.

• 5 meetings
• Sept. 12 to Oct. 10: Sat., 9 am-4 pm
• San Francisco: Room 211, Art and Design Center, 95 Third St.
• $675 (EDP 311126)

Quick Enroll	Search