Business and Management

A to Z Course Index

Information Sessions

Certificate Programs

Transcripts

Course Locations

Concurrent Enrollment

Order a Catalog

Courses begin every month. A new edition of our catalog is published three times a year in early April, July and December.

Quick Enroll	Search

Strategies and Technology for Online Multimedia Ad Campaigns

X464.4 (1 semester unit in Business Administration)

A requirement in the Professional Sequence in Marketing Metrics and a required course in the Professional Series in Strategic Online Marketing

Even if you are not involved in e-commerce, learning to use the Internet as an advertising channel can help attract new customers and retain current customers who are moving online. This course, intended for both small business owners and Internet professionals, shows you how businesses of all sizes can now target customers with exceptional precision, and measure the return on their advertising dollars. Note: As part of the course project, students must spend $50 to set up an account to run an online ad campaign.

There are currently no sections open for enrollment.

---

Sections closed for enrollment

Sat. July 25, San Francisco

NADIR HUSSAIN, M.S.E.E., M.B.A., is the chief operating officer for Internet Advertising Agency, Media Flint, LLC. He has expertise in online media planning, buying, tracking and optimizing. He has more than 15 years of experience including internet marketing and analytics, video technologies, website design, and development.

• 5 meetings
• July 25 to Aug. 22: Sat., 10 am-1 pm
• San Francisco: Room 802, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
• $545 (EDP 305565)

Sat. Oct. 17, San Francisco

NADIR HUSSAIN, M.S.E.E., M.B.A., is the chief operating officer for Internet Advertising Agency, Media Flint, LLC. He has expertise in online media planning, buying, tracking and optimizing. He has more than 15 years of experience including internet marketing and analytics, video technologies, website design, and development.

Revised class schedule in red.

• 5 meetings
• Oct. 17 to Nov. 14: Sat., 10 am-1 pm
• San Francisco: Room 204, Art and Design Center, 95 Third St.
• $545 (EDP 311076)

Quick Enroll	Search