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Strategic Marketing 2.0--Social Media and Other Innovative Technologies

X464.5 (2 semester units in Business Administration)

A requirement in the Certificate Program in Marketing

Master the next generation of strategic marketing planning and tactics made possible by the latest media channels and technologies. In this course, you learn how to establish realistic business and performance goals; systematically evaluate new technologies, as well as evaluate in-market results against specific return-on-investment metrics. You gain a greatly expanded capability to strategically plan and cost-efficiently execute new-channel programs in tandem with more conventional marketing approaches.

There are currently no sections open for enrollment.

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Sections closed for enrollment

Tues. July 7, San Francisco

PETER YOUNG, M.A., a United States Fulbright Scholar, recently returned to the Bay Area from a teaching assignment at Belarusian State University's School of Business and Management of Technology. He is a senior instructor of graduate business programs at Notre Dame de Namur University and has previously taught in Extension's marketing program.

Revised class schedule in red.

• 9 meetings
• July 7 to Aug. 25: Tues., 6:30-9:30 pm; also
  July 25: Sat., 9 am-5 pm
  
• San Francisco: Room 214, Art and Design Center, 95 Third St.
• $675 (EDP 305557)

Note: Class on Sat., July 25 will meet in Room 209.

Wed. Sept. 2, San Francisco

PETER YOUNG, M.A., a United States Fulbright Scholar, recently returned to the Bay Area from a teaching assignment at Belarusian State University's School of Business and Management of Technology. He is a senior instructor of graduate business programs at Notre Dame de Namur University and has previously taught in Extension's marketing program.

• 10 meetings
• Sept. 2 to Nov. 4: Wed., 6:30-9:30 pm
• San Francisco: Room 800, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
• $675 (EDP 301440)

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