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Strategic Brand Management

X459.2 (2 semester units in Business Administration)

Learn to identify strategies and tactics in brand management, including brand concepts, brand equity and mapping, and differentiation. You also develop an understanding of brand design, packaging, naming, profit and loss statements, and product strategies, including legal and global issues.

There are currently no sections open for enrollment.




Sections closed for enrollment

Wed. June 24, San Francisco
Thurs. Sept. 24, San Francisco

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