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From Pitch to Print: A Five-Week Introduction to Public Relations Workshop

Learn the essentials of public relations and get a start on a new career. You learn how to make your message newsworthy and how to understand media conventions so you can pitch effectively and ensure optimum coverage. Learn how to write press releases and e-mail pitches and how to package and sell them. Also learn how to spread your news through strategic use of new media. Final press packets are critiqued by the instructor and guest journalist, giving you the experience to think and write as both a publicist and a journalist.

There are currently no sections open for enrollment.

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Sections closed for enrollment

Tues. Sept. 8, San Francisco

DEBRA LEVI HOLTZ, M.S.J., is the media relations manager and communications writer at the San Francisco AIDS Foundation. Her memoir, Of Unknown Origin, was published in 2001. She is a former writer for the San Francisco Chronicle and received her master's degree in journalism from Northwestern University.

• 5 meetings
• Sept. 8 to Oct. 6: Tues., 6:30-9:30 pm
• San Francisco: Room 817, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
• $350 (EDP 021220)

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