Marketing Research: Concepts and Techniques
X460.6 (2 semester units in Business Administration)
A requirement in the
Professional Sequence in Marketing Metrics
A requirement in the Certificate Program in MarketingLearn to conduct focus groups and surveys, both via the Internet and offline; design questionnaires; interpret data; and present findings. Special emphasis is placed on using market research for developing new products and to improve service, and on how to target the most profitable customers.
There are currently no sections open for enrollment.
Sections closed for enrollment
Tues. May 19, Online
NICKI SHOVAR, Ph.D., has more than 20 years experience spanning all phases of marketing research using consumer research methods to support marketing and product design decisions. She directs all U.S. research for Ubisoft Entertainment in San Francisco. Her teaching experience includes nine years at UC Berkeley Extension, as well as M.B.A. courses in marketing at Saint Mary’s College.NOTE: This section is temporarily closed. Please notify me when this section opens.
- Online course: Internet access required
- May 19 to Aug. 11
- $715 (EDP 845255)
Note: This online section is closed and no longer open to enrollment.
Thurs. June 4, San Francisco
PETER YOUNG, M.A., a United States Fulbright Scholar, recently returned to the Bay Area from a teaching assignment at Belarusian State University's School of Business and Management of Technology. He is a senior instructor of graduate business programs at Notre Dame de Namur University and has previously taught in Extension's marketing program.
- 10 meetings
- June 4 to Aug. 6: Thurs., 6:30-9:30 pm
- San Francisco: Room 801, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $675 (EDP 305953)
Tues. Sept. 8, Online
NICKI SHOVAR, Ph.D., has more than 20 years experience spanning all phases of marketing research using consumer research methods to support marketing and product design decisions. She directs all U.S. research for Ubisoft Entertainment in San Francisco. Her teaching experience includes nine years at UC Berkeley Extension, as well as M.B.A. courses in marketing at Saint Mary’s College.
- Online course: Internet access required
- Sept. 8 to Dec. 1
- $715 (EDP 841346)
Thurs. Sept. 24, San Francisco
PETER YOUNG, M.A., a United States Fulbright Scholar, recently returned to the Bay Area from a teaching assignment at Belarusian State University's School of Business and Management of Technology. He is a senior instructor of graduate business programs at Notre Dame de Namur University and has previously taught in Extension's marketing program.
- 10 meetings
- Sept. 24 to Dec. 3: Thurs., 6:30-9:30 pm (no meeting Nov. 26)
- San Francisco: Room 815, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $675 (EDP 301655)
