Introduction to Advertising
X401.7 (2 semester units in Business Administration)
A requirement in the Professional Sequence in Integrated Marketing CommunicationsIn this course, you learn the role of advertising in the marketing plan; different types of advertising and media selection; buyer behavior; how ads are made; media planning; measuring effectiveness; and relations between the client, the agency, and people in the media.
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Online, Enroll anytime
DEBORAH MEDSKER, B.A., has more than 15 years of experience in advertising. As vice president, director of media strategy planning, and director of broadcast investment for Starcom Worldwide, Medsker worked with blue-chip clients, including Sara Lee, Kellogg, and Coca-Cola, developing innovative communication strategies and negotiating television, magazine, and new media advertising schedules.
- Online course: Internet access required
- Enroll anytime: You have 6 months to complete
- $715 (EDP 897447)
Proctored final exam
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Textbook(s) for this course:
Advertising: Principles and Practice
Author: William D. Wells, Sandra Moriarty, and John Burnett
Publisher: Prentice Hall
Edition: 7th
Publication Year: 2006
ISBN: 0131465600
AND
Ogilvy on Advertising
Author: David Ogilvy
Publisher: Random House (Vintage Books)
Publication Year: 1985
ISBN: 039472903X
Sections closed for enrollment
Thurs. June 11, San Francisco
AL MATTISON, B.A., has worked in the advertising and marketing fields for more than 20 years. He was the marketing and advertising manager for 3M's graphics systems group for 15 years. He has also worked on marketing and advertising projects for Lanier Business Products, Minolta Information, and Imaging Products.Revised class schedule in red.
- 10 meetings
- June 11 to Aug. 13: Thurs., 6:30-9:30 pm (no meeting July 9); also
July 8: Wed., 6:30-9:30 pm
- San Francisco: Room 806, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $675 (EDP 315028)
Note: Class on Wed., July 8 will meet in Room 813.
Thurs. Sept. 17, Berkeley
AL MATTISON, B.A., has worked in the advertising and marketing fields for more than 20 years. He was the marketing and advertising manager for 3M's graphics systems group for 15 years. He has also worked on marketing and advertising projects for Lanier Business Products, Minolta Information, and Imaging Products.NOTE: This class is closed. For information about related courses, contact your academic department.
