Essentials of Business
X406.6 (2 semester units in Business Administration)
A requirement in the Certificate Program in Business Administration, Business Essentials and M.B.A. ConcentrationsThis course is an introduction to the goals, processes, and operations of business enterprises for students without any previous business knowledge. The main focus is on the functions that a company must manage effectively in order to be successful. These include accounting, finance, human resource management, marketing, operations management, and strategic planning. Attention is also given to the legal environment in which businesses operate, and the importance of business ethics and corporate citizenship.
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KEVIN M. SHEA, M.B.A., is principal of Effectively Efficient Communications and executive vice president of marketing and sales for Boston Harborfest. He has nearly 30 years of experience in the financial services industry and owns his own communications company. Shea has taught college for 14 years.
- Online course: Internet access required
- Enroll anytime: You have 6 months to complete
- $715 (EDP 897314)
Proctored final exam
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Textbook(s) for this course:
Business: A Changing World
Author: O.C Ferrell, Geoffrey Hirt, and Linda Ferrell
Publisher: McGraw-Hill
Edition: 7th
Publication Year: 2008
ISBN: 0073511722
AND
Harvard Business Review Article R0301F: One More Time: How Do You Motivate Employees?
Author: Frederick Herzberg
Publisher: Harvard Business School Pulishing
Publication Year: 2003
AND
Harvard Business Review Article R0605G: The Five Messages Leaders Must Manage
Author: John Hamm
Publisher: Harvard Business School Publishing
Publication Year: 2006
Sections closed for enrollment
Mon. June 1, San Francisco
MARK E. BETTINI, M.B.A., named Honored Instructor in 2004, is a graduate of the Haas School of Business and has more than 20 years of accounting and financial experience in the areas of small business consulting, e-commerce, litigation support, and healthcare. He has taught accounting at UC Berkeley Extension for more than 14 years.Revised class schedule in red.
- 10 meetings
- June 1 to Aug. 3: Mon., 6:30-9:30 pm
- San Francisco: Room 807, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $650 (EDP 315234)
Tues. Sept. 1, San Francisco
MARK E. BETTINI, M.B.A., named Honored Instructor in 2004, is a graduate of the Haas School of Business and has more than 20 years of accounting and financial experience in the areas of small business consulting, e-commerce, litigation support, and healthcare. He has taught accounting at UC Berkeley Extension for more than 14 years.
- 10 meetings
- Sept. 1 to Nov. 10: Tues., 6:30-9:30 pm (no meeting Oct. 20)
- San Francisco: Room 802, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $675 (EDP 311530)
Sat. Oct. 10, Berkeley
MARK E. BETTINI, M.B.A., named Honored Instructor in 2004, is a graduate of the Haas School of Business and has more than 20 years of accounting and financial experience in the areas of small business consulting, e-commerce, litigation support, and healthcare. He has taught accounting at UC Berkeley Extension for more than 14 years.
- 5 meetings
- Oct. 10 to Nov. 14: Sat., 9 am-4 pm (no meeting Oct. 24)
- Berkeley: Room 209, UC Berkeley Extension, 1995 University Ave.
- $675 (EDP 311548)
