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Global Marketing

X495.4 (2 semester units in Business Administration)

(formerly International Marketing)

This course reviews basic marketing principles specific to international business. Specific topics include alternative approaches for expanding overseas for the first time, exporting, licensing, contract manufacturing, joint venturing, 100 percent equity investment, international trading and finance, product strategy development for overseas markets, market research and analysis, pricing, advertising and promotion, channels of distribution, and cultural and legal factors.

Prerequisite: Introduction to Marketing X460.1 or a basic marketing course.

There are currently no sections open for enrollment.

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Sections closed for enrollment

Tues. Sept. 8, Online

LARRY FLEGLE, D.B.A., M.A., CSE, CEC, MAPPA, MPM, CIPM, is a doctoral mentor at North Central University. He has held sales positions at ITT, MCI, and Allstar Telecom and worked in marketing for the U.S. Chamber of Commerce and Atlanta Motor Speedway. He is also the president and founder of the Association for Sustainable Leadership.

NOTE: This class is closed. For information about related courses, contact your academic department.

• Online course: Internet access required
• Sept. 8 to Dec. 1
• $715 (EDP 841437)

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