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Creating a Successful Business Venture

X408.7 (2 semester units in Business Administration)

Explore the process of creating and managing a business. Following an analysis of your own tolerance for entrepreneurial risk and a discussion of how to recognize and analyze business opportunities, you focus on techniques for conducting market research and understanding the economics of a chosen line of business. You then examine important aspects of finance, budgeting, valuation, sources of capital, and the importance of the business plan. You also develop a venture plan with the assistance of the instructor.

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Sat. Nov. 14, San Francisco

LINDA CARMAN is an information technology executive with more than 20 years of experience in the healthcare/insurance industry. Her business development experience is broad and diverse. She has built departments and divisions within large corporate settings, as well as three unique entrepreneurial businesses of her own. Her business development skills have been used to develop corporate vision and financial business plans, architect technology roadmaps, design and develop products, and implement marketing strategies.

Revised class schedule in red.

• 5 meetings
• Nov. 14 to Dec. 19: Sat., 9 am-4 pm (no meetings Nov. 7 and Nov. 28)
• San Francisco: Room 801, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
• $675 (EDP 301861)

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Textbook(s) for this course:
Please check back for textbook and reader information. For immediate assistance, contact the academic department.

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Sections closed for enrollment

Wed. June 17, San Francisco

INSTRUCTOR TO BE ANNOUNCED

NOTE: This class is closed. For information about related courses, contact your academic department.

• $675 (EDP 315705)

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