Integrated Marketing Communications
X466.1 (2 semester units in Business Administration)
A requirement in the Professional Sequence in Integrated Marketing CommunicationsSuccessful marketers maximize their sales opportunities by using integrated marketing communications (IMC), which include advertising, personal selling, promotion, direct marketing, public relations, customer relationship management (CRM), and electronic media. In this course, you prepare an integrated marketing communications plan.
Prerequisite: Introduction to Advertising X401.7 or consent of instructor.
There are currently no sections open for enrollment.
Sections closed for enrollment
Tues. May 19, Online
PETER ALEXANDER, Ph.D., M.B.A., named Honored Instructor for 2004, has more than 20 years of successful marketing and sales management experience in various industries, including Internet/software development, medical equipment, transportation, and retail.NOTE: This section is temporarily closed. Please notify me when this section opens.
- Online course: Internet access required
- May 19 to Aug. 11
- $715 (EDP 845263)
Proctored final exam;
Note: This online section is FULL and no longer open to enrollment.
Tues. June 16, Berkeley
AL MATTISON, B.A., has worked in the advertising and marketing fields for more than 20 years. He was the marketing and advertising manager for 3M's graphics systems group for 15 years. He has also worked on marketing and advertising projects for Lanier Business Products, Minolta Information, and Imaging Products.
- 10 meetings
- June 16 to Aug. 24: Tues., 6:30-9:30 pm
- Berkeley: Room 204, UC Berkeley Extension, 1995 University Ave.
- $675 (EDP 315044)
Tues. Sept. 8, Online
PETER ALEXANDER, Ph.D., M.B.A., named Honored Instructor for 2004, has more than 20 years of successful marketing and sales management experience in various industries, including Internet/software development, medical equipment, transportation, and retail.
- Online course: Internet access required
- Sept. 8 to Dec. 1
- $715 (EDP 841353)
Proctored final exam
Mon. Sept. 14, San Francisco
AL MATTISON, B.A., has worked in the advertising and marketing fields for more than 20 years. He was the marketing and advertising manager for 3M's graphics systems group for 15 years. He has also worked on marketing and advertising projects for Lanier Business Products, Minolta Information, and Imaging Products.
- 10 meetings
- Sept. 14 to Nov. 16: Mon., 6:30-9:30 pm
- San Francisco: Room 815, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $675 (EDP 311159)
