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Introduction to Public Relations

X466 (2 semester units in Business Administration)

A requirement in the Professional Sequence in Integrated Marketing Communications

In this course, you learn public relations strategies that can be implemented quickly and inexpensively. You learn how to create public relations materials, such as positioning statements and press releases. You also get hands-on experience solving problems, identifying solutions, and understanding reporters' interviewing styles. With the public relations strategies you learn in this course, you can help your company or organization sell products to the general public and improve its corporate image.

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LARRY FLEGLE, D.B.A., M.A., CSE, CEC, MAPPA, MPM, CIPM, is a doctoral mentor at North Central University. He has held sales positions at ITT, MCI, and Allstar Telecom and worked in marketing for the U.S. Chamber of Commerce and Atlanta Motor Speedway. He is also the president and founder of the Association for Sustainable Leadership.

• Online course: Internet access required
• Enroll anytime: You have 6 months to complete
• $715 (EDP 897462)

Proctored final exam

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Textbook(s) for this course:
The Practice of Public Relations
Author: Fraser P. Seitel
Publisher: Prentice Hall
Edition: 10th
Publication Year: 2006
ISBN: 0132304511

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Sections closed for enrollment

Sat. Sept. 5, San Francisco

SHARON REID, M.A., brings more than 25 years of marketing, sales, and public relations expertise to UC Berkeley Extension. This is her eleventh year of teaching business and management courses with a concentration in the areas of organizational behavior; marketing; public relations; sales management; customer service; buyer behavior; process consultation; cases in decision making; human resources; and strategy, formulation, and implementation. Reid teaches for various universities and colleges in Northern California.

NOTE: This class is closed. For information about related courses, contact your academic department.

• $675 (EDP 311084)

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