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Strategic Marketing

X415 (2 semester units in Business Administration)

(formerly Strategic Marketing Management)

A requirement in the Certificate Program in Marketing

Learn to market new and existing products and services for growth and increased profitability. Also learn how to use the latest and most sophisticated marketing strategies to create a sustainable competitive advantage. Topics include strategy formulation, linking strategy and tactics, brand positioning, relationship marketing, thriving in competitive markets, and avoiding commoditization.

There are currently no sections open for enrollment.

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Sections closed for enrollment

Wed. June 17, San Francisco

JIM PROST, M.B.A., named Honored Instructor in 1995 and 2001, was formerly director of marketing and sales for the Technology Products Group at Dataquest. He held positions as vice president of sales for PowerUp Software and marketing manager for Qume. He has more than 20 years of experience in marketing and sales management.

Revised class schedule in red.

• 10 meetings
• June 17 to Aug. 26: Wed., 6:30-9:30 pm (no meeting July 1)
• San Francisco: Room 803, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
• $675 (EDP 315069)

Note: Classes after July 1 will meet in Room 804.

Thurs. Oct. 8, San Francisco

JIM PROST, M.B.A., named Honored Instructor in 1995 and 2001, was formerly director of marketing and sales for the Technology Products Group at Dataquest. He held positions as vice president of sales for PowerUp Software and marketing manager for Qume. He has more than 20 years of experience in marketing and sales management.

• 10 meetings
• Oct. 8 to Dec. 17: Thurs., 6:30-9:30 pm (no meeting Nov. 26)
• San Francisco: Room 809, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
• $675 (EDP 301432)

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