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Communicating Across Cultures: Marketing and Sales Challenges Around the World

X495.7 (2 semester units in Business Administration)

Global transactions are becoming the norm in business, and marketing and sales professionals face a variety of communications challenges in adapting to the international marketplace. Examine the theories of specific culture-bridging tools and techniques needed by today's international sales and marketing practitioners.

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GWYNNE PACHECO, Ed.D., is a professor emerita in developmental studies, psychology, and sociology at Napa Valley College and a lecturer in psychology and sociology at the University of Hawaii.

• Online course: Internet access required
• Enroll anytime: You have 6 months to complete
• $575 (EDP 897181)

Proctored final exam

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Textbook(s) for this course:
Do's and Taboos Around the World
Author: Roger E. Axtell, ed.
Publisher: Wiley
Edition: 3rd
Publication Year: 1993
ISBN: 0471595284

AND
International Business Communication
Author: David A. Victor
Publisher: Prentice Hall
Publication Year: 1992
ISBN: 0673460916

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