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• 10 meetings
• June 6 to Aug. 15: Wed., 7-10 pm (no meeting July 4)
• San Francisco: Room 811, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
• $715 (EDP 314567)

Mark Gaydos, M.B.A., has more than 20 years of high-tech marketing experience, ranging from roles in large companies, such as Oracle and SAP, to four successful start-ups. Currently he is the senior vice president of worldwide marketing at Engine Yard, a leader in platform-as-a-service. In 1997 Gaydos founded this course to teach students real-world marketing methods in a fun way. He is the author of Marketing in the Time of Cholera (Mark Gaydos, 2009).

Fabio Santini, M.B.A., is director of product marketing at DigitalPersona, where he is responsible for product management and product marketing of the DigitalPersona security software product line. Before DigitalPersona, he was a consultant with McKinsey & Company.

Textbook(s) for this course:
There is no textbook or reader for this course.

• 10 meetings
• March 14 to May 16: Wed., 6-9 pm
• San Francisco: Room 800, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
• $715 (EDP 303313)

Mark Gaydos, M.B.A., has more than 20 years of high-tech marketing experience, ranging from roles in large companies, such as Oracle and SAP, to four successful start-ups. Currently he is the senior vice president of worldwide marketing at Engine Yard, a leader in platform-as-a-service. In 1997 Gaydos founded this course to teach students real-world marketing methods in a fun way. He is the author of Marketing in the Time of Cholera (Mark Gaydos, 2009).

Fabio Santini, M.B.A., is director of product marketing at DigitalPersona, where he is responsible for product management and product marketing of the DigitalPersona security software product line. Before DigitalPersona, he was a consultant with McKinsey & Company.