Course Catalog > Business > Marketing
Search Engine Marketing
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San Francisco, Sat. Aug. 17, 8:30 am, 1 meeting
Enroll Now
Revised class schedule.
- 1 meeting
- Aug. 17: Sat., 8:30 am-5 pm (revised)
- San Francisco: Room 804, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.) (revised)
- $395 (EDP 305532)
Lorrie Thomas Ross, M.A.O.M., is CEO of WebMarketingTherapy.com. She is the author of The McGraw-Hill 36-Hour Course to Online Marketing (McGraw Hill, 2010). Ross has expertise as a buyer and seller of online media, specializing in results-based marketing. Prior to running her marketing advisory, training and management firm, she was on the founding team at ValueClick Media.
Textbook(s) for this course:
Note: Textbook is recommended, not required.
The McGraw-Hill 36-Hour Course: Online Marketing
Author: Lorrie Thomas
Publisher: McGraw-Hill
Edition: 1st
Publication Year: 2010
ISBN: 9780071743860
Textbook is optional.
(0.8 ceu)
A requirement in the Professional Series in Strategic Online MarketingWith more than 90 percent of Internet users finding products, services and information through search engines, search engine marketing (SEM) remains a critical medium to create brand awareness and gain new customers. Learn SEM techniques and tools to effectively incorporate SEM into your marketing efforts and enhance your career prospects.
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