Course Catalog > Business > Marketing
Strategic Marketing 2.0--Social Media and Other Innovative Technologies
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San Francisco, Thurs. June 20, 6 pm, 10 meetings
Enroll Now
- 10 meetings
- June 20 to Aug. 29: Thurs., 6-9 pm (no meeting July 4)
- San Francisco: Room 801, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $750 (EDP 305557)
Michael Brito, M.S., is a senior vice president of Social Business at Edelman Digital. He has worked for major brands in Silicon Valley, including HP, Yahoo! and Intel. Brito is the author of Smart Business, Social Business: A Playbook for Social Media in Your Organization (Que, 2011).
Textbook(s) for this course:
Smart Business, Social Business: A Playbook for Social Media in Your Organization
Author: Michael Brito
Publisher: Que
Edition: 1st
Publication Year: 2011
ISBN: 9780789747990
X464.5 (2 semester units in Business Administration)
A requirement in the Certificate Program in MarketingMaster the next generation of strategic marketing planning and tactics made possible by the latest media channels and technologies. Learn how to establish realistic business and performance goals and systematically evaluate new technologies, as well as evaluate in-market results against specific return-on-investment metrics. Gain the ability to strategically plan and cost-efficiently execute new-channel programs with more conventional marketing approaches.
Prerequisite:
Introduction to Marketing X460.1 or equivalent
Enroll Online by July 8 to Avoid Phone, Mail and In-Person Enrollments
We are upgrading our systems in July, so please enroll online in summer 2013 courses by July 8, 2013.
After July 8, you must enroll in summer 2013 courses by phone, by mail or in person.
Future-Term Courses and Enrollments
Courses are offered three terms per year: spring, summer, fall. Information about upcoming courses is available when enrollment opens each term.
- Spring term: Enrollment opens in early December. Classes begin in January.
- Summer term: Enrollment opens in early April. Classes begin in late May.
- Fall term: Enrollment opens in early July. Classes begin in August.
Join our email list for periodic updates about course availability.
Sections Closed for Enrollment:
Online, Tues. Jan. 15
- Online course: Internet access required
- Jan. 15 to April 9
- $800 (EDP 846394)
Susan Gaide, M.B.A., president of GaideCom Inc. and ChromeOrange Music, is a brand strategist turned social-media marketing consultant with 28 years of experience in a range of industries. In addition to course development for UC Berkeley Extension, her teaching experience includes 25 years at Five Towns College (N.Y.) and eight years at Indiana Wesleyan University Online.
San Francisco, Thurs. March 21, 6:30 pm, 10 meetings
Revised class schedule.
- 10 meetings
- March 21 to May 23: Thurs., 6:30-9:30 pm (revised)
- San Francisco: Room 805, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $750 (EDP 306878)
Michael Brito, M.S., is a senior vice president of Social Business at Edelman Digital. He has worked for major brands in Silicon Valley, including HP, Yahoo! and Intel. Brito is the author of Smart Business, Social Business: A Playbook for Social Media in Your Organization (Que, 2011).
Rodrigo Espinosa, M.S., leads business development and marketing for Groove 11, a brand experience agency with offices in New York; San Francisco; Portland, Oregon; and San Rafael, California. He has 15 years of experience in sales management, integrated marketing, business development, alliances, strategic planning, global programs, sponsorships and brand development. He has worked with Cisco, IBM, Clorox, General Motors, Rim/Blackberry, Apple, Starbucks, Dell, Intel, HP, Adobe, Google, NetApp, Vmware and Citrix, among others, and has held management positions at Ziff-Davis, Gartner, MediaLive International, George P. Johnson, Maritz and wireless software start-up Brience.
- Online course: Internet access required
- May 14 to Aug. 6
- $800 (EDP 845438)
Susan Gaide, M.B.A., president of GaideCom Inc. and ChromeOrange Music, is a brand strategist turned social-media marketing consultant with 28 years of experience in a range of industries. In addition to course development for UC Berkeley Extension, her teaching experience includes 25 years at Five Towns College (N.Y.) and eight years at Indiana Wesleyan University Online.
