Course Catalog > Business > Marketing
Social Media Marketing
Enroll Now:
San Francisco, Fri. Aug. 16, 8:30 am, 1 meeting
Enroll Now
Revised class schedule.
- 1 meeting
- Aug. 16: Fri., 8:30 am-5 pm (revised)
- San Francisco: Room 804, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.) (revised)
- $295 (EDP 305540)
Lorrie Thomas Ross, M.A.O.M., is CEO of WebMarketingTherapy.com. She is the author of The McGraw-Hill 36-Hour Course to Online Marketing (McGraw Hill, 2010). Ross has expertise as a buyer and seller of online media, specializing in results-based marketing. Prior to running her marketing advisory, training and management firm, she was on the founding team at ValueClick Media.
Textbook(s) for this course:
Note: Textbook is recommended, not required.
The McGraw-Hill 36-Hour Course: Online Marketing
Author: Lorrie Thomas
Publisher: McGraw-Hill
Edition: 1st
Publication Year: 2010
ISBN: 9780071743860
Textbook is optional.
(0.8 ceu)
Learn to use social media as a low-cost marketing tool, and develop competitive strategies to make your business or product stand out from the crowd. Whether it’s a blog, Facebook, LinkedIn or Twitter, social platforms are driving purchasing decisions in the online and offline worlds. Enroll in this exciting workshop, and learn how to create a powerful voice in this “influence economy,” where anyone with an opinion can effect great change.
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- Spring term: Enrollment opens in early December. Classes begin in January.
- Summer term: Enrollment opens in early April. Classes begin in late May.
- Fall term: Enrollment opens in early July. Classes begin in August.
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