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Courses begin every month. A new edition of our catalog is published three times a year in early April, July and December.

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Marketing Research: Concepts and Techniques

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Berkeley, Sat. June 1, 9 am, 5 meetings

X460.6 (2 semester units in Business Administration)

A requirement in the Certificate Program in Marketing and in the Professional Sequence in Marketing Metrics

Explore the entire cycle of market research, from objectives and planning; choice of methodology; designing questionnaires and focus group guides; collecting, analyzing and interpreting data; and presenting findings. You place special emphasis on using market research to develop and support decision-making processes to minimize risk and direct-resource investment. Curriculum does not focus on statistics and numerical analysis, but rather on each of the steps, separately and together, that make up a real-world research process.

Enroll Online by July 8 to Avoid Phone, Mail and In-Person Enrollments

We are upgrading our systems in July, so please enroll online in summer 2013 courses by July 8, 2013. After July 8, you must enroll in summer 2013 courses by phone, by mail or in person.

Future-Term Courses and Enrollments

Courses are offered three terms per year: spring, summer, fall. Information about upcoming courses is available when enrollment opens each term.

Spring term: Enrollment opens in early December. Classes begin in January.
Summer term: Enrollment opens in early April. Classes begin in late May.
Fall term: Enrollment opens in early July. Classes begin in August.

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Sections Closed for Enrollment:

Online, Tues. Jan. 15
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Online, Tues. May 14