Course Catalog > Business > Marketing
Strategic Marketing
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Online, Tues. May 15
Enroll Now
- Online course: Internet access required
- May 15 to Aug. 7
- $735 (EDP 844449)
Suzanne Powers, M.B.A., has three decades of strategic marketing, marketing management and marketing planning experience. She was vice president of marketing and development at New England College of Business and Finance and director of marketing at Compass Knowledge Group, among others. Her background also includes online curriculum development and teaching marketing and related subjects.
Textbook(s) for this course:
Harvard Business Review Case #903A10 - AlarmForce: The Launch of AlarmFog
Author: June Cotte and David Singer
Publisher: Harvard Business School Publishing
Publication Year: 2003
AND
Harvard Business Review Case #904M65 - Kids Market Consulting
Author: Paul W. Beamish, Stephanie Taylor, Oleksiy Vynogradov
Publisher: Harvard Business School Publishing
Publication Year: 2004
AND
Harvard Business Review Case #M313A - RIN Detergent: To Position or Reposition
Author: Wasim Azhar
Publisher: Harvard Business School Publishing
Publication Year: 2008
AND
Marketing Management
Author: Philip Kotler and Kevin Lane Keller
Publisher: Prentice Hall
Edition: 14th
Publication Year: 2011
ISBN: 0132102927
San Francisco, Thurs. June 7, 6 pm, 10 meetings
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- 10 meetings
- June 7 to Aug. 9: Thurs., 6-9 pm
- San Francisco: Room 801, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $715 (EDP 304261)
Jim Prost, M.B.A., two-time Extension Honored Instructor, was formerly director of marketing and sales for the Technology Products Group at Dataquest. He held positions as vice president of sales for PowerUp Software and marketing manager for Qume. He has more than 20 years of experience in marketing and sales management.
Textbook(s) for this course:
Strategic Market Management
Author: David A. Aaker
Publisher: Wiley
Edition: 9th
Publication Year: 2009
ISBN: 9780470317242
X415 (2 semester units in Business Administration)
A requirement in the Certificate Program in MarketingLearn to market new and existing products and services for growth and increased profitability. Also study how to use the latest and most sophisticated marketing strategies to create a sustainable competitive advantage. Topics include strategy formulation, linking strategy and tactics, brand positioning, relationship marketing, ways to thrive in competitive markets and how to avoid commoditization.
Future-Term Courses and Enrollments
Courses are offered three terms per year: spring, summer, fall. Information about upcoming courses is available when enrollment opens each term.
- Spring term: Enrollment opens in early December. Classes begin in January.
- Summer term: Enrollment opens in early April. Classes begin in June.
- Fall term: Enrollment opens in early July. Classes begin in August.
Join our email list for periodic updates about course availability.
Sections Closed for Enrollment:
Online, Tues. Jan. 17
- Online course: Internet access required
- Jan. 17 to April 10
- $735 (EDP 843219)
Suzanne Powers, M.B.A., has three decades of strategic marketing, marketing management and marketing planning experience. She was vice president of marketing and development at New England College of Business and Finance and director of marketing at Compass Knowledge Group, among others. Her background also includes online curriculum development and teaching marketing and related subjects.
San Francisco, Thurs. March 22, 6 pm, 10 meetings
- 10 meetings
- March 22 to May 24: Thurs., 6-9 pm
- San Francisco: Room 800, UC Berkeley Extension Downtown Center, 425 Market St., 8th Floor (enter on Fremont St.)
- $715 (EDP 303842)
Jim Prost, M.B.A., two-time Extension Honored Instructor, was formerly director of marketing and sales for the Technology Products Group at Dataquest. He held positions as vice president of sales for PowerUp Software and marketing manager for Qume. He has more than 20 years of experience in marketing and sales management.
