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Concurrent Enrollment

Courses begin every month. A new edition of our catalog is published three times a year in early April, July and December.

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Strategic Marketing

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Online, Tues. May 14
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San Francisco, Wed. June 19, 6 pm, 10 meetings

X415 (2 semester units in Business Administration)

A requirement in the Certificate Program in Marketing

Learn strategic challenges and opportunities created by the dynamic nature of markets. Study marketing strategies, and determine which ones are relevant and feasible for your organization and which ones will maximize the bottom line. Corporate responsibilities (including green and social) energize the organization and can foster internal cooperation and communication. Learn customer value propositions; assets and competencies; and structured strategic analysis including detailed customer, competitor, market, environmental and internal analysis.

Enroll Online by July 8 to Avoid Phone, Mail and In-Person Enrollments

We are upgrading our systems in July, so please enroll online in summer 2013 courses by July 8, 2013. After July 8, you must enroll in summer 2013 courses by phone, by mail or in person.

Future-Term Courses and Enrollments

Courses are offered three terms per year: spring, summer, fall. Information about upcoming courses is available when enrollment opens each term.

Spring term: Enrollment opens in early December. Classes begin in January.
Summer term: Enrollment opens in early April. Classes begin in late May.
Fall term: Enrollment opens in early July. Classes begin in August.

Join our email list for periodic updates about course availability.

Sections Closed for Enrollment:

Online, Tues. Jan. 15
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San Francisco, Wed. March 20, 6 pm, 10 meetings