Marketing

(EDP 152033)

With a marketing certificate from UC Berkeley Extension, you gain the crucial skills and a credential to advance your career. You’re ready to contribute more to your organization or take on a new professional role. You’re also equipped with in-depth knowledge of the latest marketing concepts and techniques in less time and at less cost than a master’s degree would require.

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Get an overview with courses on marketing research and planning, strategic marketing, and emerging trends in social media and other innovative technologies. Electives let you focus on topics that will benefit you most. You learn from some of the best in the business-leading professionals with the marketing acumen and teaching experience to provide both a theoretical foundation and practical training.

Whether you want to acquire new skills, round out your knowledge, or increase your organization’s marketing effectiveness, the UC Berkeley Extension Certificate Program in Marketing can help you achieve your goal.

Courses available in classroom and online formats offer the flexibility to meet your needs. You can combine classroom and online study, or complete the certificate entirely online.

Who Will Benefit

You’ll find the certificate program beneficial if you:

Have recently been promoted and are expected to have marketing skills
Need marketing skills for career advancement
Recognize the power of marketing and want to incorporate it in your business
Have work experience or training in advertising, public relations, sales, or marketing and want to round out your knowledge

Program Requirements

The program consists of six courses (12 semester units), including four required courses (8 semester units) and two electives (4 semester units).

Required Courses

Introduction to Marketing X460.1 (offered every term)
Marketing Research: Concepts and Techniques X460.6 (offered every term)
Strategic Marketing X415 (offered future term)
Strategic Marketing 2.0—Social Media and Other Innovative Technologies X464.5 (offered future term)

Elective Courses

Introduction to Advertising X401.7 (offered every term)
Strategic Marketing Planning X411.3 (offered every term)
Integrated Marketing Communications X466.1 (offered every term)
Introduction to Public Relations X466 (offered every term)
Communicating Across Cultures: Marketing and Sales Challenges Around the World X495.7 (offered every term)
Global Marketing X495.4 (offered fall term)
Project Management X470 (offered every term)

You also may choose from any of the marketing electives available in the classroom format. Additional courses are being developed in the online format.

Prerequisites

There are no prerequisites for the Certificate Program in Marketing, but a bachelor’s degree is recommended.

Substitution of Courses

At least two-thirds of your semester units must be taken through UC Berkeley Extension, although you may substitute up to two courses with equivalent subject matter and taught by an accredited college or university. To be considered to receive credit toward your certificate in marketing, you must have earned a grade of B or better in these substitute courses and taken them with the past five years. UC Berkeley Extension must approve substitutions in writing.

How to Begin

You can begin the program with any required or elective course, but starting with Introduction to Marketing X460.1is recommended.

Registration Procedure

You may enroll in courses before you officially register for the certificate program, but registering before you begin your third course is recommended. To register, please (1) complete and submit the Program Registration Form or (2) print out and complete the form at www.unex.berkeley.edu/cert/certproginfo.html. Mail it as indicated and include the nonrefundable registration fee. You cannot register for the certificate by phone.

Requirements may be updated, based on new developments in the field; we recommend completing your program in a timely fashion. Contact the marketing program office at (510) 642-4231 when you finish your final course.

Grading Policy

All courses must be taken for a letter grade. A grade point average of at least 2.5 is required to earn the certificate, and each course must be completed with a grade of C or better. If you maintain a 3.7 or higher grade point average, you will be awarded a Certificate with Distinction.

Already Enrolled in the Marketing Certificate?

Course requirements for the marketing certificate have changed, beginning with the spring 2009 term. If you have already paid your $100 certificate registration fee, you may choose to continue with the previous course requirements, or you may choose to complete the new requirements. If you have questions or need further guidance about the changes, please contact the marketing program office at (510) 642-4231 or business@unex.berkeley.edu.

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