The IDP certificate in Marketing gives you the knowledge to understand the vital role of marketing in the success of any company. Through case studies, team projects and simulations, you analyze current market conditions; investigate the relationships of product, price, promotion, distribution, customer relationship management and packaging; and learn to develop an integrated marketing plan. Whether you seek to be a marketing professional or to manage a marketing department, the IDP certificate in Marketing provides you with the essentials to get started.
|required courses||estimated program weeks
|Introduction to Marketing||1–5|
|Integrated Marketing Communications||5–9|
|Global Business and Marketing Strategy
Workshops, seminars and guest lectures round out your studies. Whatever your marketing future holds, the IDP certificate in Marketing provides you with the essentials to be successful in any industry.
The Marketing IDP is designed for students with little or no experience in marketing; however, at least two years of substantial work experience is required. If you have previous study or significant work experience in marketing, we recommend that you choose a different program.