Marketing
The IDP certificate in Marketing gives you the knowledge to understand the vital role of marketing in the success of any company. Through case studies, team projects, and simulations, you analyze current market conditions; investigate the relationships of product, price, promotion, distribution, customer relationship management, and packaging; and learn to develop an integrated marketing plan. Whether you seek to be a marketing professional or to manage a marketing department, the IDP certificate in Marketing provides you with the essentials to get started.
Marketing Courses
| required courses | estimated program weeks |
|---|---|
| Introduction to Marketing | 1–5 |
| Marketing Research | 2–6 |
| Marketing Metrics | 3–5 |
| Integrated Marketing Communications | 5–9 |
| Global Marketing | 7–11 |
| Brand Management | 10–14 |
| Strategic Marketing | 11–15 |
| Global Business and Marketing Strategy (capstone) |
5–14 |
Sample Program Course Schedule
Workshops, seminars, and guest lectures round out your studies. Whatever your marketing future holds, the IDP certificate in Marketing provides you with the essentials to be successful in any industry.
Program Prerequisites
The Marketing IDP is designed for students with little or no experience in marketing; however, one to two years of substantial work experience is required. If you have previous study or significant work experience in marketing, we recommend that you choose a different program.
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