With the Certificate Program in Marketing, you gain crucial skills and a credential to advance your career. You're ready to contribute more to your organization or take on a new professional role. You're also equipped with in-depth knowledge of the latest marketing concepts and techniques in less time and at less cost than a master's degree requires. Get an overview with courses on marketing research and planning, strategic marketing, analytics and metrics, and emerging trends in social media and other innovative technologies. The curriculum is overseen by an advisory board of business and education leaders and approved by the University of California, Berkeley, Haas School of Business, ensuring your education is relevant and up-to date. Learn from some of the best in the business—leading professionals with the marketing acumen and teaching experience to provide both a theoretical foundation and practical training.
This certificate is beneficial if you require marketing skills to fulfill the duties of a new promotion; need marketing skills for career advancement; want to incorporate marketing power in your business; or want to round out work experience or training in advertising, public relations, sales or marketing.
International students in the Certificate Program in Marketing must have a bachelor's degree.
The curriculum consists of 4 required courses and 2 elective courses for a total of 12 semester units (180 hours of instruction).
This certificate can be completed in nine months to one year.
The table contains the required courses for the Certificate Program in Marketing, as well as the terms they are typically available for enrollment.
|Required Courses||Course #||Units||Fall||Spring||Summer|
|Introduction to Marketing||X460.1||2||♦||♦||♦|
|Marketing Research: Concepts and Techniques||X460.6||2||♦||♦||♦|
|Strategic Marketing 2.0—Social Media and Other Innovative Technologies||X464.5||2||♦||♦||♦|
|Elective Courses||Course #||Units||Fall||Spring||Summer|
|Consumer Buying Behavior in an Age of Social Media Driven Relationships||X461.7||2||♦||♦|
|Copywriting Seminar: Putting Your Words to Work||X416.2||1||♦||♦||♦|
|Green and Social Marketing for a Better World||X415.4||2||♦||♦|
|Integrated Marketing Communications||X466.1||2||♦||♦|
|Introduction to Advertising||X401.7||2||♦||♦|
|Introduction to Direct Marketing||X463.5||2||♦||♦|
|Introduction to High-Tech Product Management and Marketing||X448||2||♦||♦|
|Introduction to Public Relations||X466||2||♦||♦|
|New! Marketing and Communications Writing for Professionals||X416.3||1||♦||♦||♦|
|Marketing Operations 2.0: Agility, Alignment and Accountability for Enterprise Excellence||X441.4||1||♦|
|Marketing Strategies for Entrepreneurs and Small Business Owners||X475.5||2||♦||♦||♦|
|New! Marketing Tools for Startups||X419.4||2||♦||♦||♦|
|New Product Development||X405.8||2||♦||♦||♦|
|Pricing: Strategies and Tactics (offered future term)||X483.6||2|
|Strategic Brand Management||X459.2||2||♦||♦|
|Strategic Marketing Planning||X411.3||2||♦||♦||♦|
|Strategies and Technology for Online Multimedia Ad Campaigns||X464.4||1||♦||♦||♦|
Course availability is subject to change. You can begin with any required or elective course, but starting with Introduction to Marketing is recommended.
To contact Evening Certificate Programs office, email email@example.com, call (510) 642-2564 or fax (510) 643-0216.
UC Berkeley Extension Instructor (International Adviser)
TKG Consulting Marketing Consultant
UC Berkeley Extension Instructor
Marketing Communications Manager
Matthews International Capital Management, LLC
David Shim at a
Local Marketing Director Interactive
Lynn Ups haw
Lecturer and Faculty, MBA Marketing Program Director, Center for Executive Education's Executive Leadership Program
Haas School of Business
Principal, Upshaw Marketing
Manager, Global Community Strategy
President, The Young Group
Professor of Business, Notre Dame de Namur University