Marketing

With the Certificate Program in Marketing, you gain crucial skills and a credential to advance your career. You're ready to contribute more to your organization or take on a new professional role. You're also equipped with in-depth knowledge of the latest marketing concepts and techniques in less time and at less cost than a master's degree requires. Get an overview with courses on marketing research and planning, strategic marketing, analytics and metrics, and emerging trends in social media and other innovative technologies. The curriculum is overseen by an advisory board of business and education leaders and approved by the University of California, Berkeley, Haas School of Business, ensuring your education is relevant and up-to date. Learn from some of the best in the business—leading professionals with the marketing acumen and teaching experience to provide both a theoretical foundation and practical training.

Who Will Benefit

This certificate is beneficial if you require marketing skills to fulfill the duties of a new promotion; need marketing skills for career advancement; want to incorporate marketing power in your business; or want to round out work experience or training in advertising, public relations, sales or marketing.

Prerequisites for Admission

International students in the Certificate Program in Marketing must have a bachelor's degree.

Curriculum Requirements

The curriculum consists of 4 required courses and 2 elective courses for a total of 12 semester units (180 hours of instruction).

This certificate can be completed in nine months to one year.

Marketing Courses

The table contains the required courses for the Certificate Program in Marketing, as well as the terms they are typically available for enrollment.

Required Courses	Course #	Units	Fall	Spring	Summer
Introduction to Marketing	X460.1	2	♦	♦	♦
Marketing Research: Concepts and Techniques	X460.6	2	♦	♦	♦
Strategic Marketing	X415	2	♦	♦	♦
Strategic Marketing 2.0—Social Media and Other Innovative Technologies	X464.5	2	♦	♦	♦

Elective Courses	Course #	Units	Fall	Spring	Summer
Consumer Buying Behavior in an Age of Social Media Driven Relationships	X461.7	2	♦	♦
Copywriting Seminar: Putting Your Words to Work	X416.2	1	♦	♦	♦
Global Marketing	X495.4	2	♦
Green and Social Marketing for a Better World	X415.4	2	♦	♦
Integrated Marketing Communications	X466.1	2	♦	♦
Introduction to Advertising	X401.7	2	♦	♦
Introduction to Direct Marketing	X463.5	2	♦	♦
Introduction to High-Tech Product Management and Marketing	X448	2	♦	♦
Introduction to Public Relations	X466	2	♦	♦
Marketing Analytics	X466.8	2	♦	♦	♦
New! Marketing and Communications Writing for Professionals	X416.3	1	♦	♦	♦
Marketing Operations 2.0: Agility, Alignment and Accountability for Enterprise Excellence	X441.4	1	♦
Marketing Strategies for Entrepreneurs and Small Business Owners	X475.5	2	♦	♦	♦
New! Marketing Tools for Startups	X419.4	2	♦	♦	♦
New Product Development	X405.8	2	♦	♦	♦
Pricing: Strategies and Tactics (offered future term)	X483.6	2
Strategic Brand Management	X459.2	2	♦	♦
Strategic Marketing Planning	X411.3	2	♦	♦	♦
Strategies and Technology for Online Multimedia Ad Campaigns	X464.4	1	♦	♦	♦

Course availability is subject to change. You can begin with any required or elective course, but starting with Introduction to Marketing is recommended.

Contact Information

To contact Evening Certificate Programs office, email ecp@unex.berkeley.edu, call (510) 642-2564 or fax (510) 643-0216.

Advisory Board

Bill Hess
Marketing Consultant
UC Berkeley Extension Instructor (International Adviser)

Kevin Kimball
Principal
TKG Consulting Marketing Consultant

Jim Prost
Marketing Consultant
UC Berkeley Extension Instructor

Colleen Rodgers
Marketing Communications Manager
Matthews International Capital Management, LLC

David Shim at a
Local Marketing Director Interactive
Keyword

Lynn Ups haw
Lecturer and Faculty, MBA Marketing Program Director, Center for Executive Education's Executive Leadership Program
Haas School of Business
UC Berkeley
Principal, Upshaw Marketing

Jackie Waits
Marketing Consultant

Katherine Yen
Manager, Global Community Strategy
BMC Software

Peter Young
President, The Young Group
Professor of Business, Notre Dame de Namur University