4-Course Series
Marketing Metrics
(EDP 302919)
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Begin to measure the effectiveness of your marketing campaigns using the latest approaches to metrics you will learn in this new program from UC Berkeley Extension. This integrated series of four courses will help you increase your marketing success through analytics, market research, pricing strategies and tactics, and online technology. Learn how to apply marketing metrics to a wide range of real-world advertising techniques as well as how those quantitative measurements affect your company’s profitability. Substantiate your success and enhance your career now with the skills and information you gain from the Professional Sequence in Marketing Metrics.
Prerequisite
Introduction to Marketing X460.1 or equivalent.Program Requirements
The sequence consists of four courses, three 30-hour courses and one 15-hour course, for a total of 105 hours. All coursework must be completed within three years with a minimum GPA of 2.5 and no grade lower than C. A certificate is awarded upon successful completion of the course sequence. Please call the program office to verify your completion.Required courses
- Marketing Analytics X466.8 (offered every term)
- Marketing Research Concepts and Techniques X460.6 (offered every term and online)
- Pricing: Strategies and Tactics X483.6 (offered every term)
- Strategies and Technology for Online Multimedia Ad Campaigns X464.4 (offered every term)
Registration Procedure
We recommend that you register for the professional sequence before you begin your second course in the program. To register, please (1) complete and submit the Program Registration Form or (2) print out and complete the form at www.unex.berkeley.edu/cert/certproginfo.html. Mail or fax it as it indicates, and include the nonrefundable registration fee. Professional sequence registration cannot be taken by phone.Requirements may be updated based on new developments in the field of study; we recommend completing the program in a timely fashion.
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