New! 4-Course Series
Strategic Online Marketing
Learn the new rules of marketing and walk away with knowledge of best practices, tips and techniques to generate and increase awareness, credibility and revenue for your organization. This new four-course series trains you to become a practicing professional consultant in strategic online marketing, teaches online marketing musts and strategic applications such as: search engine marketing and optimization, e-mail marketing, online advertising, social media marketing, Web 2.0, the customer engagement cycle, CRM, lead nurturing, and ROI. Expand your target audience and attract, serve and sell prospective customers. Learn recession-proof best practices to generate marketing buzz and increase sales for your product or service.
Program Requirements
The series consists of three required eight-hour workshops and one required 15-hour course for a total of 39 hours.
Required Courses and Workshops
E-mail and Online Marketing (0.8 ceu)
Advanced E-mail and Online Marketing (0.8 ceu)
Search Engine Marketing (0.8 ceu)
Strategies and Technology for Online Multimedia Ad Campaigns X464.4
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