People conduct millions of searches on Google and other search engines every day. Learn about the art and science of making your website visible to prospective buyers through search engine optimization (SEO). Unlike search engine marketing, which relies upon paid advertising, SEO is an organic process that relies upon well-constructed and purposeful website content. Explore best practices and advanced SEO techniques you can implement directly, such as how to conduct and apply keyword research into a website’s content and how to measure effectiveness to attract and convert potential customers. Learn how to translate SEO geek-speak into plain English and discover how SEO fits into an overall marketing strategy to drive online leads.
To complete this course, you need access to Google Analytics, Webmaster Tools for a live website, a free Google AdWords account and a free Moz trial account (link provided in class). We recommend you bring a laptop to class.
Departmental contact: firstname.lastname@example.org | (510) 642-4231
Familiarity with search engines
Applies Toward the Following Certificate(s) and Program(s)
- Certificate Program in Marketing : Electives