Today’s marketers are expected to understand and manage the various facets of digital marketing, including online advertising using interfaces such as Google AdWords. But without the know-how to employ AdWords properly, businesses can easily waste precious resources on poorly constructed campaigns that yield little results. In this course, you discover how to build an effective digital marketing campaign, while learning how to measure marketing efforts and review metrics that contribute to ROI and revenue generation.
To complete this course, you need a laptop with the latest version of your Internet browser and Google Sheets or Excel, and access to a live website and its data, including a Google Analytics account, a Webmaster Tools account, a Google AdWords account, and a $50 AdWords budget.
Departmental contact: firstname.lastname@example.org | (510) 642-4231
Applies Toward the Following Certificate(s) and Program(s)
- Certificate Program in Marketing : Electives