Marketing automation enables businesses to scale sales relationships with prospects and customers to achieve a significant increase in revenue. Many businesses already subscribe to marketing automation services, but its effective use remains a challenge. In this introductory course, learn to develop a customized plan for your business or employer, increasing the likelihood of getting greater returns, better leads and stronger customer relationships. In addition, you gain a foundation for the development of a quality list, the design of campaigns and the evaluation of campaign success that can be used for any vendor’s tool.
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Applies Toward the Following Certificate(s) and Program(s)
- Certificate Program in Marketing : Electives