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Tom McGuire
Program Director
Strategic Online Marketing
EDP 312033The Professional Series in Strategic Online Marketing trains you to become a practicing professional consultant in strategic online marketing. Topics include online marketing musts and strategic applications, such as search engine marketing and optimization, email marketing, online advertising, social media marketing, Web 2.0, the customer engagement cycle, customer relationship management (CRM), lead nurturing and return on investment (ROI). Expand your target audience, and attract, serve and sell prospective customers. Learn recession-proof best practices to generate marketing buzz and increase sales for your product or service. Join our email list to stay informed about this program.
Courses
The table contains the required courses for the Professional Series in Strategic Online Marketing, as well as the terms they are typically available for enrollment.
3 Required Workshops, 1 Required Course
2.4 ceu and 1 Semester Unit (39 Hours of Instruction)
| Required Courses | Course Number | Units/ CEU | Classroom |
|---|---|---|---|
| Email and Online Marketing | 0.8 ceu | Fall Spring Summer |
|
| Advanced Email and Online Marketing | 0.8 ceu | Fall Spring Summer |
|
| Search Engine Marketing | 0.8 ceu | Fall Spring Summer |
|
| Strategies and Technology for Online Multimedia Ad Campaigns | X464.4 | 1 | Fall Spring |
Course availability is subject to change.
To enroll, click on a course title above and choose a section.
You may enroll in individual courses without registering for the Professional Series in Strategic Online Marketing.
Who Will Benefit
This program is ideal if you wish to learn the new rules of marketing and gain knowledge of best practices, tips and techniques to generate and increase awareness, credibility and revenue for your organization.
Prerequisites for Admission
There are no prerequisites for the Professional Series in Strategic Online Marketing.
Curriculum Requirements
The curriculum consists of 3 required workshops and 1 required course for a total of 2.4 ceu and 1 semester unit (39 hours of instruction).
All coursework must be completed within one year of registering for the program. However, requirements may be updated based on new developments in the field of study; we recommend completing the curriculum in a timely fashion. For more information, please see the completion requirements and the substitutions, waivers and transfer credit policies.
How to Register for This Specialized Program of Study
By registering, you declare your intention to complete the curriculum. To register for the Professional Series in Strategic Online Marketing, submit the online registration form with your credit card information or complete the mail-in registration form. The registration fee is nonrefundable.
Estimated Cost
Each course is priced individually, and you pay the course fee at the time of enrollment. The program has an estimated cost of $1,840 (not including course materials or registration fee). Course fees are subject to change.
Contact Information
To contact the department office, email business@unex.berkeley.edu or call (510) 642-4231.
