The Professional Sequence in Business Analytics for Marketing Professionals is a project-driven and case study–based curriculum focusing on quantitative methods for more effective decision-making. You learn about different approaches to analytics-based marketing, integrating principles and strategic concepts, and computer-based models and metrics to improve marketing decisions and return on marketing investment (ROMI).


Introduction to Marketing BUS ADM X460.1 or equivalent is required, and a bachelor’s degree is recommended.

Curriculum Requirements

The curriculum comprises 4 required courses for a total of 6 semester units (90 hours of instruction). Candidates must pay a nonrefundable program registration fee.

All courses must be taken for a letter grade. To receive the Award of Completion, you must maintain an overall minimum 3.0 grade point average, with a grade of C or better in each course.

All coursework must be completed within one year of registering for the program.

How to Register

By registering, you declare your intention to complete the curriculum. To register online for the Professional Sequence in Business Analytics for Marketing Professionals, complete these two steps:

  1. Submit the online registration, and complete your student account profile if you are a new student.
  2. Pay the nonrefundable registration fee through your shopping cart. Please allow 3–5 business days for the registration to appear in your student account.

You should register for the program before you complete your first course in the curriculum.

Estimated Cost

Each course is priced individually, and you pay the course fee at the time of enrollment. The program has an estimated total cost of $3,500 (not including course materials or registration fee). Course fees are subject to change.

Certificate and Award Request

Once you have completed the program coursework, notify UC Berkeley Extension that you have completed the curriculum and request your Award of Completion. Send an email to or call (510) 642-4231. After your records have been reviewed, verified and approved (usually within two to three weeks), your Award of Completion will be mailed to you.

Advisory Board

William Pearce
Haas Marketing Group, Berkeley Haas

Randy Brasche
VP of Marketing and Growth
Zignal Labs

Scott Lewis
Marketing Strategist

Cindy Park
SVP of Marketing, Strategy & Operations
Prado Group, Inc.

Stephan Sorger
VP of Strategic Marketing
On Demand Advisors;
UC Berkeley Extension

Nupur Thakur
Sr. Dir. Strategy and Product Management
Motorola Solutions

UC Berkeley Extension Staff
Ernest Costello
Roxanne Hernandez
Debbie Luong