The Professional Sequence in Marketing Metrics and ROI is a project-driven and case-study-based curriculum focusing on quantitative methods for more effective decision making. You learn about different approaches to analytics-based marketing, integrating principles and strategic concepts, and computer-based models and metrics to improve marketing decisions and return on marketing investment (ROMI).


Introduction to Marketing BUS ADM X460.1 or equivalent is required, and a bachelor’s degree is recommended.

Curriculum Requirements

The curriculum comprises 4 required courses for a total of 6 semester units (90 hours of instruction). Candidates must pay a nonrefundable program registration fee.

All courses must be taken for a letter grade. To receive the Award of Completion, you must maintain an overall minimum 3.0 grade point average, with a grade of C or better (no C– grades) in each course.

All coursework must be completed within two years of registering for the program. However, requirements may be updated based on new developments in the field of study; we recommend completing the curriculum in a timely fashion.

How to Register

By registering, you declare your intention to complete the curriculum. To register online for the Professional Sequence in Marketing Metrics and ROI, complete these two steps:

  1. Submit the online registration, and complete your student account profile if you are a new student.
  2. Pay the nonrefundable registration fee through your shopping cart. Please allow 3–5 business days for the registration to appear in your student account.

You should register for the program before you complete your first course in the curriculum.

Estimated Cost

Each course is priced individually, and you pay the course fee at the time of enrollment. The program has an estimated total cost of $3,440 (not including course materials or registration fee). Course fees are subject to change.

Certificate and Award Request

Once you have completed the program coursework, notify UC Berkeley Extension that you have completed the curriculum and request your Award of Completion. Send an email to or call (510) 642-4231. After your records have been reviewed, verified and approved (usually within two to three weeks), your Award of Completion will be mailed to you.

Advisory Board

Haas and Business Community Representatives

Lynn Upshaw
Haas School of Business, Marketing Group Professional Faculty
University of California, Berkeley

Kerem Tomak
Head of Performance Measurement and Attribution

Jim Monteleone
Managing Partner, True Customer Group
Marketing Strategy and Analytics Consulting
President, JAM Consulting

Tony Felix
International Diploma Program Instructor

Stephan Sorger
Marketing Executive, UC Berkeley Extension Instructor, Author

Professional Staff

Ernest Costello
Assistant Dean, Business and STEM Division
UC Berkeley Extension

Tom McGuire
Program Director, Business, Management and Technology
UC Berkeley Extension

Kaya Cohn
Program Coordinator, Business, Management and Technology
UC Berkeley Extension