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Berkeley Global
The art and science of storytelling is one of the oldest and most important presentation techniques for communicating complex problems and delivering information in a short period of time for a wide range of audiences. Whether you are a leader trying to close a deal, resolve a conflict, influence investors, lead a charge, or propose a new product or idea, your story sets you apart from the crowd by linking the art of the narrative with the objectives of your listener. When you seek to influence a customer or prospect, your audience wants to clearly believe you and your story.
Prerequisites:
Recommended but not required: Speaking With Credibility and Confidence BUS ADM 1149 workshop or another basic speech or theater class.
Course Outline
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Course Objectives
- Demonstrate verbal and nonverbal skills
- Capitalize on using persuasion, listening, motivation and inspiration
- Learn effective strategies to retain audience attention through stories and emotional intelligence
What You Learn
- Story types
- Influence
- Storytelling pitfalls
- Story structure
- Presentation styles
- Improvisation
How You Learn
- Lectures
- Discussions
- Role-playing
- Group assignments
Is This Course Right for Me?
The course is intended for professionals in marketing, management, sales and nonprofit organizations, or for anyone interested in presenting complex ideas, products and data to a variety of audiences, using basic storytelling techniques.
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