Entrepreneurs and small-business owners will learn practical ways to plan and execute cost-effective and innovative marketing strategies. Study social media marketing, including blogging, viral marketing, video marketing, Twitter, Facebook, LinkedIn, word-of-mouth, networking and more. Guest speakers are a key component of this course; these successful, proven small-business owners and entrepreneurs share tips, secrets and strategies to help you gain a competitive edge and attract more quality customers to your business and website.
Course Outline
Course Objectives
- How to be successful and streamlined in targeting audiences on Facebook, Twitter, LinkedIn or Meetup
- Using blogs, videos and emails to promote your business and reach your target audience
- Employ digital marketing techniques, including search engine marketing, social media marketing and email marketing
- Reach mass audiences through TV and radio advertising without busting the budget
- Identify the nuances and ins-and-outs of networking and building community online
- Leverage online public relations to its full benefits
What You Learn
- Marketing investments and return-on-investment in marketing dollars using new social media marketing strategies
- Business blogs and websites
- Effective website visuals
- Search engine marketing strategy
- Search engine optimization strategy
- Email marketing
- Marketing copywriting
- Targeting, positioning and communications on LinkedIn, Twitter and Facebook
- Facebook Business Pages
- Traditional marketing strategy and techniques
- Video marketing
- Audio marketing
- Multimedia storytelling
- Event marketing strategies (such as Meetup groups)
How You Learn
- Lectures
- Guest speakers
- Assignments
- Presentations
Is This Course Right for Me?
This class is intended for small-business owners and entrepreneurs who desire to learn proven strategies and techniques, and gain a competitive edge by employing the latest tips and tricks to generate awareness and increased business opportunities.