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  • Berkeley Global

Marketing Strategies for Entrepreneurs and Small Business Owners

BUS ADM X475.5

40349
Delivery Options Online

Entrepreneurs and small-business owners will learn practical ways to plan and execute cost-effective and innovative marketing strategies. Study social media marketing, including blogging, viral marketing, video marketing, Twitter, Facebook, LinkedIn, Instagram, word-of-mouth, networking and more. Guest speakers, with subject matter expertise, share tips, secrets and strategies to help you gain a competitive edge and attract more quality customers to your business and website.

Course Outline

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Course Objectives

  • How to be successful and streamlined in targeting audiences on Facebook, Twitter, LinkedIn, Instagram, or other social media.
  • Effectively run ads on Facebook, Instagram, LinkedIn, and Twitter.
  • Using blogs, videos and emails to promote your business and reach your target audience
  • Employ digital marketing techniques, including search engine marketing, social media marketing and email marketing
  • Reach mass audiences through traditional advertising without busting the budget
  • Leverage public relations to its full benefits

What You Learn

  • Social media marketing strategies
  • Successful integrated marketing campaigns
  • Business blogs and websites
  • Effective website visuals
  • Search engine marketing strategy
  • Search engine optimization strategy
  • Email marketing
  • Marketing copywriting
  • Targeting, positioning and communications on LinkedIn, Twitter, Instagram, and Facebook
  • Traditional marketing strategy and techniques
  • Video marketing
  • Audio marketing
  • Multimedia storytelling

How You Learn

  • Lectures
  • Guest speakers
  • Assignments
  • Presentations

Is This Course Right for Me?

This class is intended for small-business owners and entrepreneurs who desire to learn proven strategies and techniques, and gain a competitive edge by employing the latest tips and tricks to generate awareness and increased business opportunities.

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Sections

Section 025

Mar 18, 2021 to May 20, 2021 Live Online

Course Fee(s)

Course Fee credit (2 units)

$995.00


Type Live Online

Access classroom-style interactive learning from anywhere in the world! Attend scheduled online sessions with your instructor and classmates in addition to completing your coursework.

Live Online format allows you to take classes from anywhere with an internet connection. Classroom sections will be taught in this format through Spring 2021. Learn more about this format.

Beginning August 15, 2020, you must have a Zoom account to participate.

Many schools are now accepting transfer credit for online coursework, including health and sciences programs. Check with your institution before enrolling.

Days

Th

Time

6:00PM to 9:00PM Pacific Time

Dates

Mar 18, 2021 to May 20, 2021

Schedule and Location

View Details

Instructional Hours

30.0

Delivery Options

Online

Available for Credit

2 semester units

Instructors

  • Kathryn Gorges

Section Notes

Enroll early to secure a space in class. You must enroll before the first class meeting.

Section Materials

  • Textbook (Optional) The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott © 2015 Wiley 5th edition ISBN 9781119070481
  • Textbook (Optional) Traction: A Startup Guide to Getting Customers by Justin Mares © 2014 S-curves Publishing 1st edition ISBN 9780976339601

This course applies to the following programs:

Certificate Program in Business Administration

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Required Courses

  • Essentials of Business
  • Applied Economics for Business
  • Marketing Management
  • Organization and Management
  • Managerial Accounting
  • Managerial Accounting
  • Basic Corporate Finance

Electives

  • Behavioral Finance
  • Business Communication: Writing and Speaking
  • Essentials of Management
  • Introduction to Risk Management and Financial Derivatives
  • International Finance
  • Introduction to Macroeconomics
  • Introduction to Microeconomics
  • Marketing Strategy
  • Marketing Strategies for Entrepreneurs and Small Business Owners
  • Small Business Management

Learn More About this Program

Professional Sequence in Small Business Management

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Required Courses

  • Analyzing and Preparing Your Financials
  • Marketing Strategies for Entrepreneurs and Small Business Owners
  • Microloans and Small Business Financing
  • Planning and Managing Your Small Business Venture

Learn More About this Program

Notes

Departmental contact: extension-business@berkeley.edu | (510) 642-4231

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Berkeley, CA 94704-7000

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BUS ADM X475.5 - 025 - Marketing Strategies for Entrepreneurs and Small Business Owners

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Kathryn Gorges

Kathryn Gorges, M.A., M.B.A., is a social-marketing diva and strategic marketing consultant at Marketing Possibility. She creates integrated online marketing strategies for organizations, leveraging the vision and value at the heart of the business into quality customer relationships. Prior to establishing her consultancy, she led high-tech marketing and sales programs at IBM, Stratus, Tandem and Amdahl.
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