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Berkeley Global
Get an introduction to what qualitative research is, the types of qualitative research methods, the appropriate situations to apply qualitative methods, and how to conduct your own qualitative research. You learn to build a research protocol and use various techniques to design, conduct, analyze and present an informative research study.
At the end of the course, you are expected to conduct your own qualitative research study. To that end, you develop a research plan based on the given situation, collect data using qualitative methodologies, engage with various techniques for coding and analyzing qualitative data effectively, and present the data and insights in a manner that is best aligned with the goals of the research.
Prerequisites: None.
Prerequisites: None.
Course Outline
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Course Objectives
- Understand what constitutes qualitative research, how it differs from quantitative research and when to apply qualitative research methods
- Identify and formulate appropriate qualitative research plans
- Apply qualitative research data collection techniques
- Develop coding schemes for analysis of qualitative data
- Present qualitative data to inform and influence
What You Learn
- Developing qualitative research questions
- Building a research protocol
- Observing, listening and probing: the core skills of a qualitative researcher
- Qualitative sampling and participant recruitment
- Understanding an overview of the qualitative data analysis process
- Communicating your findings, from summary to interpretation
- Presenting qualitative results
How You Learn
We are online! All of the design classes are conducted online and include video classes, mentor-led learning and peer-to-peer support through our student online platform, Canvas.
- Lectures
- Reading assignments
- Quizzes at instructor’s discretion
- Small-group activities
- Homework assignments
- Capstone project
Is This Course Right for You?
This course is intended for students in the Professional Program in User Experience (UX) Design, or anybody interested in obtaining skills in qualitative research. You do not need preexisting research experience for this course. Our experienced instructors provide practical information, leverage their qualitative research skills and monitor your development along with peer-to-peer support on our student online platform.
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Spring enrollment opens on October 17!