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  • Berkeley Global

Qualitative Research: Design, Implementation and Methods

DESIGN X440.2

56313678

Get an introduction to building a research protocol and learn various techniques to develop qualitative research questions to design, conduct, analyze and present an informative research study. You gain an understanding of the appropriate situations in which to apply qualitative methods, as well as effectively present your results.

Throughout the course, you get an introduction to the codebook tool, Dedoose, to analyze large qualitative data sets. You are expected to conduct your own qualitative research study. To that end, you generate and apply tools for data collection and analysis using qualitative methodologies. You also develop and engage with various techniques for coding and representing qualitative data effectively and explore the strengths and limitations of qualitative software tools to aid with coding and analysis.

Course Outline

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Course Objectives

  • Identify and formulate appropriate qualitative research questions and interview questions
  • Apply qualitative research data collection techniques
  • Develop appropriate instrumentation to guide qualitative observation
  • Develop coding schemes for analysis of qualitative data
  • Present qualitative data to inform and influence

What You Learn

  • Developing qualitative research questions
  • Building a research protocol
  • Listening and probing: the core skills of a qualitative researcher
  • Qualitative sampling and participant recruitment
  • Participant recruitment planning
  • Observational methods: learning from watching
  • Overview of the qualitative data analysis process
  • Introduction to QDAS software and Dedoose
  • From summary to interpretation: communicating your findings
  • Presenting qualitative results
  • Codebook development

How You Learn

We are online! All of the design classes are conducted online and include video classes, mentor-led learning and peer-to-peer support through our student online platform, Canvas. 

  • Lectures
  • Reading assignments
  • Quizzes at instructor’s discretion
  • Small-group activities
  • Homework assignments
  • Capstone project

Is This Course Right for You?

This course is intended for students in the Professional Program in User Experience (UX) Design, or anybody interested in obtaining skills in qualitative research. You do not need preexisting research experience for this course. Our experienced instructors provide practical information, leverage their qualitative research skills and monitor your development along with peer-to-peer support on our student online platform.

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Sections

Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please contact the academic department at the email or phone number listed in the Notes section for more information.

This course applies to the following programs:

Professional Program in User Experience (UX) Design

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Required Courses

  • Essentials of User Experience (UX) Design
  • Diagramming and Prototyping for UX
  • Visual Design Principles
  • User Research for UX
  • Information Architecture (IA) and Content Strategy
  • User-Interface (UI) Design

Electives

  • UX Design Portfolio
  • Qualitative Research: Design, Implementation and Methods
  • Quantitative UX Metrics and Research
  • Human-Centered Design for Data Visualization
  • Design Thinking and UX Strategy
  • Accessibility in UX Design
  • Service Design
  • Web Design With HTML5 and CSS3
  • Typography Fundamentals
  • Illustrator I
  • Photoshop I
  • InDesign
  • Branding

Learn More About this Program

Notes

Departmental contact: extension-uxdesign@berkeley.edu | (510) 643-8916

Prerequisites

None.
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