Expert Workshop: Silicon Valley Insider Practices in Customer-Centric Marketing

It’s all about the consumer. It’s personalized but at scale. Does your marketing strategy incorporate data and technology to uncover insights into your audience’s needs to create impactful brand experiences? Get the inside marketing scoop on the latest trends, tools and methods that are used by top Silicon Valley practitioners.

Through case studies and practical applications, you learn how to design a product-led growth strategy and effectively implement frameworks, experimentation tools and digital marketing technologies across paid and organic channels. Make sure you’re at the forefront of technology-conscious marketing.

Your Instructor

Rinoti Amin, Senior Director, Online Growth at Malwarebytes; Lead Instructor of Digital Marketing and Marketing Management programs at UC Berkeley Extension
Rinoti Amin is a senior marketing professional with a deep passion for growing marketing functions with a hyperfocus on delighting the customer. She currently leads the Growth and Analytics team at Malwarebytes where she focuses on driving product-led growth. She was at PayPal for almost a decade, growing the digital marketing and strategy function for the international region by implementing growth-hacking techniques for acquisition and engagement.

Prior to that, Rinoti led the Brand Identity function at Logitech and has worked with various NGOs in the U.S. and India to bring in much-needed marketing expertise. Rinoti currently consults with various businesses in the San Francisco Bay Area, and is the lead instructor for the Marketing Management and Digital Marketing programs at UC Berkeley Extension.