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Berkeley Global
This course is essential for students interested in business analytics, operations, and marketing, providing a comprehensive understanding of how successful companies align supply with demand. Through a blend of theoretical concepts and practical applications, students will explore key principles of operations management, supply chain analytics, and green operations.
The course examines the supply of goods and services, positioning marketing as the management of demand and operations as the management of supply. Operations managers must effectively allocate and optimize resources—including capital, labor, natural resources, technology, and information—to navigate increasingly complex, multinational environments. In today’s competitive landscape, businesses face relentless pressure to deliver "more, better, and faster", making customer service, quality, and technology integration critical factors for success.
The course examines the supply of goods and services, positioning marketing as the management of demand and operations as the management of supply. Operations managers must effectively allocate and optimize resources—including capital, labor, natural resources, technology, and information—to navigate increasingly complex, multinational environments. In today’s competitive landscape, businesses face relentless pressure to deliver "more, better, and faster", making customer service, quality, and technology integration critical factors for success.
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Spring 2026 enrollment opens on October 20!