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Certificate Policies and Resources

Substitutions, Waivers and Transfer Credit

Refunds

Withdrawals and Cancellations

Curriculum and Completion Requirements

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Tom McGuire

Tom McGuire
Program Director

Mae Koerner
Online Program Coordinator

Student Success Story

"At my work, I have to do more things from high-tech marketing, and I will apply all of my knowledge to that." —Nataliya Komasyuk, Certificate Program in Marketing graduate

Marketing

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EDP 152033

With the Certificate Program in Marketing, you gain crucial skills and a credential to advance your career. You're ready to contribute more to your organization or take on a new professional role. You're also equipped with in-depth knowledge of the latest marketing concepts and techniques in less time and at less cost than a master's degree requires. Get an overview with courses on marketing research and planning, strategic marketing, analytics and metrics, and emerging trends in social media and other innovative technologies. The curriculum is overseen by an advisory board of business and education leaders and approved by the University of California, Berkeley, Haas School of Business, ensuring your education is relevant and up-to date. Learn from some of the best in the business—leading professionals with the marketing acumen and teaching experience to provide both a theoretical foundation and practical training. Join our email list to stay informed about this certificate.

Courses

The table contains the required courses for the Certificate Program in Marketing, as well as the terms they are typically available for enrollment.

4 Required Courses, Minimum of 2 Electives, 12 Semester Units (180 Hours of Instruction)

Required Courses	Course Number	Units/ CEU	Classroom	Online
Introduction to Marketing	X460.1	2	Fall Spring Summer	Fall Spring Summer
Marketing Research: Concepts and Techniques	X460.6	2	Fall Spring Summer	Fall Spring Summer
Strategic Marketing	X415	2	Fall Spring Summer	Fall Spring Summer
Strategic Marketing 2.0—Social Media and Other Innovative Technologies	X464.5	2	Fall Spring Summer	Fall Spring Summer

See a Complete List of Electives for This Certificate	Course Number	Units/ CEU	Classroom	Online

Course availability is subject to change. Courses offered in both online and classroom environments are interchangeable, and you may choose either format.

To enroll, click on a course title above and choose a section. You can begin with any required or elective course, but starting with Introduction to Marketing X460.1 is recommended.

You may enroll in individual courses without registering for the Certificate Program in Marketing.

Online or Classroom Format

This professional certificate is available in both classroom and online formats. You can take courses online, in class or a combination of both. Choose the format that works for your schedule. Find out more about online learning at Extension.

Who Will Benefit

This certificate is beneficial if you require marketing skills to fulfill the duties of a new promotion; need marketing skills for career advancement; want to incorporate marketing power in your business; or want to round out work experience or training in advertising, public relations, sales or marketing.

Prerequisites for Admission

There are no prerequisites for the Certificate Program in Marketing, but a bachelor's degree is recommended.

Curriculum Requirements

The curriculum consists of 4 required courses (8 units) and a minimum of 2 elective courses (4 units) for a total of 12 semester units (180 hours of instruction). Candidates must pay a nonrefundable certificate registration fee.

All coursework must be completed within five years of registering for the certificate. However, requirements may be updated based on new developments in the field of study; we recommend completing the curriculum in a timely fashion. For more information, please see the completion requirements and the substitutions, waivers and transfer credit policies.

How to Register for This Professional Certificate

By registering, you declare your intention to complete the curriculum. To register for the Professional Certificate in Marketing, submit the online registration form with your credit card information or complete the mail-in registration form. The registration fee is nonrefundable.

You should register for the certificate before you begin your second course in the curriculum.

Estimated Cost

Each course is priced individually, and you pay the course fee at the time of enrollment. The certificate has an estimated total cost of $4,500 (not including course materials or registration fee). Course fees are subject to change.

Contact Information

To contact the department office, email business@unex.berkeley.edu or call (510) 642-4231.

For details about online courses, email online@unex.berkeley.edu or call (510) 642-7343.

Advisory Board

Bill Hess
Marketing Consultant
UC Berkeley Extension Instructor (International Adviser)

Kevin Kimball
Principal
TKG Consulting Marketing Consultant

Jim Prost
Marketing Consultant
UC Berkeley Extension Instructor

Colleen Rodgers
Marketing Communications Manager
Matthews International Capital Management, LLC

David Shimata
Local Marketing Director Interactive
KQED.org

Lynn Upshaw
Lecturer and Faculty, MBA Marketing Program Director, Center for Executive Development's Executive Leadership Program
Haas School of Business
UC Berkeley
Principal
Upshaw Marketing

Jackie Walts
Marketing Consultant

Katherine Yen
Manager, Global Community Strategy
BMC Software

Peter Young
President
The Young Group
Professor of Business
Notre Dame de Namur University

Professional Certificates