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With the Certificate Program in Marketing, you gain crucial skills and a credential to advance your career. You're ready to contribute more to your organization or take on a new professional role. You're also equipped with in-depth knowledge of the latest marketing concepts and techniques in less time and at less cost than a master's degree requires. Get an overview with courses on marketing research and planning, strategic marketing, analytics and metrics, and emerging trends in social media and other innovative technologies. The curriculum is overseen by an advisory board of business and education leaders and approved by the University of California, Berkeley, Haas School of Business, ensuring your education is relevant and up to date. Learn from some of the best in the business—leading professionals with the marketing acumen and teaching experience to provide both a theoretical foundation and practical training.

See Prerequisites for Admission, Curriculum Requirements and How to Register Join our email list to stay informed about this certificate.

Courses

Required CoursesIt is recommended that you start with Introduction to Marketing BUS ADM X460.1 and end with Marketing Strategy BUS ADM X415.
Course Number Course Title Units / CEUs Delivery Options Status
BUS ADM X460.1 Introduction to Marketing 2 Online, Classroom Not Available
BUS ADM X460.6 Marketing Research: Concepts and Techniques 2 Online, Classroom Available
BUS ADM X432.5 Social Media Marketing Strategies 2 Online Not Available
BUS ADM X415 Marketing Strategy 2 Online, Classroom Not Available
ElectivesYou may choose any UC Berkeley Extension course offered in Business and Management to be taken for elective credit, but you must first check with the department for approval.
Course Number Course Title Units / CEUs Delivery Options Status
BUS ADM X464.7 Advertising and Social Marketing 1 Classroom Not Available
BUS ADM X495.7 Communicating Across Cultures: Marketing and Sales Challenges Around the World 2 Online Available
BUS ADM X461.7 Consumer Buying Behavior in an Age of Social-Media-Driven Relationships 2 Classroom Not Available
BUS ADM X461.6 Contemporary Direct Marketing 1 Classroom Available
BUS ADM X416.2 Copywriting Seminar: Putting Your Words to Work 1 Classroom Not Available
BUS ADM X401.4 Creating an Advertising Campaign 1 Classroom Available
BUS ADM X464.4 Digital Marketing 1 Classroom Not Available
BUS ADM X448 Introduction to High-Tech Product Management and Marketing 2 Classroom Not Available
BUS ADM X442.1 Introduction to Neurobranding 1 Classroom Available
BUS ADM X479.2 Sales Management Best Practices 2 Classroom Not Available
BUS ADM X479.3 Introduction to Sales Management II 2 Not Available
BUS ADM X466.1 Managing Marketing Communications 2 Classroom Not Available
BUS ADM X466.3 Marketing Analytics I 2 Classroom Not Available
BUS ADM X466.4 Marketing Analytics II 2 Classroom Not Available
BUS ADM X416.3 Marketing and Communications Writing for Professionals 1 Classroom Not Available
BUS ADM X467.9 Marketing Communications Tactical Planning 1 Classroom Available
BUS ADM X463.2 Marketing for Service Organizations 2 Not Available
BUS ADM X465.5 Marketing Intelligence 1 Classroom Not Available
BUS ADM X464.8 Marketing Public Relations 1 Classroom Available
BUS ADM X475.5 Marketing Strategies for Entrepreneurs and Small Business Owners 2 Classroom Not Available
BUS ADM X405.8 New Product Development 2 Classroom Available
BUS ADM X415.3 Special Events Project Planning 1 Classroom Available
BUS ADM X459.2 Strategic Brand Management 2 Classroom Not Available
BUS ADM X411.3 Strategic Marketing Planning 2 Online Available
BUS ADM X444.6 Strategy, Tactics and Management of Pricing 2 Classroom Not Available
BUS ADM X442.6 WordPress Mastery: How to Build Your Brand, Influence Others and Sell Online 2 Classroom Not Available

Course availability is subject to change. Courses offered in both online and classroom environments are interchangeable; if both delivery options are available, you may choose either option.

To enroll, click on a course title above and choose a section. You may enroll in individual courses without registering for a certificate or program.

Prerequisites for Admission

There are no prerequisites for the Certificate Program in Marketing, but a bachelor's degree is recommended.

Curriculum Requirements

The curriculum comprises 4 required courses (8 units) and 4 semester units of electives (usually 2 courses) for a total of 12 semester units (180 hours of instruction). Candidates must pay a nonrefundable certificate registration fee.

All courses must be taken for a letter grade. A grade point average of at least 2.5 is required to earn the certificate, and each course must be completed with a grade of C or better. A Certificate of Distinction will be awarded to those who complete the certificate with a GPA of 3.7 or higher. All coursework must be completed within five years of enrolling in the first required course. By taking two courses per term, you can complete the coursework within three semesters (one year).

How to Register

By registering, you declare your intention to complete the curriculum (domestic students only). To register online for the Certificate Program in Marketing, complete these two steps:

  1. Submit the online registration, and complete your student account profile if you are a new student.
  2. Pay the nonrefundable registration fee through your shopping cart.

You may also send the mail-in registration form with your credit card information or personal check.

You should register for the certificate before you begin your second course in the curriculum.

If you are an international student, you must apply to Evening Certificate Programs. Learn more.

Estimated Cost

Each course is priced individually, and you pay the course fee at the time of enrollment. The certificate has an estimated total cost of $4,800 (not including course materials or registration fee). Course fees are subject to change.

Certificate and Award Request

Once you have completed the certificate coursework, notify UC Berkeley Extension that you have completed the curriculum and request your certificate. Send an email to extension-business@berkeley.edu or call (510) 642-4231. After your records have been reviewed, verified, and approved, your certificate will be sent to you in the mail. The review of your records is usually completed within six to eight weeks after you request the certificate.

Special Instructions for International Students

This certificate is approved for international students. International students must be officially accepted into UC Berkeley Extension’s Evening Certificate Programs before enrolling in any courses associated with this certificate. Apply now.

Advisory Board

Laura Huddle
Product Marketing Manager
Eventbrite
UC Berkeley Extension Instructor

Rich Kapusta
Vice President, Marketing
Alta Devices

Jim Prost
Principal
Prost Associates
UC Berkeley Extension Instructor
Author

Lynn Upshaw
Haas Marketing Group Professional Faculty
UC Berkeley

Jennifer Van Deusen
Brand and Marketing Communications Leader
Autodesk
Program Graduate Student Representative

Peter Young
Director
Silicon Valley Center for Global Studies
UC Berkeley Extension Instructor

Paul Emery
Director, Business, Technology, and Engineering
UC Berkeley Extension

Tom McGuire
Program Director, Business, Technology, and Engineering
UC Berkeley Extension

Rebecca Roos
Program Coordinator, Business, Technology, and Engineering
UC Berkeley Extension