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Tom McGuire

Tom McGuire
Program Director

Marketing

In today's competitive business environment, marketing initiatives need to engage customers using a whole range of new and traditional marketing tools. At UC Berkeley Extension, you can begin with courses covering the fundamentals of marketing, advertising and public relations or jump into more advanced areas of planning, strategy, research, pricing and metrics. In a number of short, intensive courses, you can immerse yourself in the latest techniques in social media and search engine marketing. You learn from some of the best in the business—leading professionals with the marketing acumen and teaching experience to provide both a theoretical foundation and practical training.

Classes are regularly offered in multiple locations throughout the Bay Area—including Berkeley, San Francisco and Belmont—and online.

View all courses in Marketing.

Featured Courses

New! Marketing and Communications Writing for Professionals

Gain effective writing techniques to improve marketing and communications documents, including articles, case studies, data sheets, brochures, Web copy and emails. Learn more.

New! Marketing Tools for Startups

Define your product and service; find your target audience; assess your competition; and develop branding with company identity, website and collateral marketing tools. Learn more.

New Product Development

Gain insider knowledge in customer need identification, concept generation and selection, industrial design, patents, financing and market introduction, all taught with a do-it-yourself approach. The Learn more.

Strategic Marketing Planning

Develop a model marketing plan that includes an analysis of competition, pricing, promotion, distribution and the value proposition. Learn more.

One- and Two-Day Courses

Roll up your sleeves for one- or two-day intensive learning courses on specific marketing topics. Upcoming courses include:

Professional Certificate (What is a professional certificate?)

Marketing (EDP 152033) Also Available Online!

Gain in-depth knowledge with courses on marketing research and planning, strategic marketing and emerging trends in social media and other innovative technologies. Learn more.

Specialized Programs of Study (What is a specialized program of study?)

Integrated Marketing Communications (EDP 152561)

Learn the essentials of advertising, direct marketing and public relations to plan strategic integrated campaigns that increase the effectiveness of your marketing initiatives. Learn more.

Marketing Metrics (EDP 302919)

Measure the effectiveness of your marketing campaigns using the latest approaches to metrics. The Professional Sequence in Marketing Metrics helps you increase your marketing success through analytics, market research, pricing strategies, and tactics and online technology. Learn more.

Sales Management (EDP 312166)

Develop the skills to handle the challenges of management and receive the academic training needed to raise your visibility and pursue a management career. Learn more.

Strategic Online Marketing (EDP 312033)

Learn the new rules of marketing, and come away with knowledge of the best practices, tips and techniques to generate and increase awareness, credibility and revenue for your organization. Learn more.

Learn more about all of UC Berkeley Extension's professional certificates and specialized programs of study.

Information Sessions

Learn more about Extension—without making a commitment. Come to a free, no-obligation information session to discover how we can help you achieve your goals. Learn more about courses and programs, meet other prospective students, talk to instructors and staff and ask questions.

Enroll in a free information session or call (510) 642-4111 to reserve your space.

Contact

To contact the department office, email business@unex.berkeley.edu or call (510) 642-4231. For more information on online courses, email online@unex.berkeley.edu or call (510) 642-7343.

Subject Areas