Global

Digital Marketing Management Immersive Programs

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International students can qualify for Optional Practical Training (OPT).

Learn more about international enrollments.

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Talk to an Adviser

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Information Sessions

Enrollment Advisor Thelma Howland

"Please join us for a free online information session."

—Thelma Howland, Enrollment Advisor

"I am very fortunate to work with the many students who apply to our programs. The transformation I see in them after participating in a short academic program is amazing!"

—Thelma Howland, Enrollment Adviser

Your Study Options

Students must have a minimum of three years of undergraduate coursework for admission.

International students must meet English Language Proficiency requirements.

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Duration: One full semester

Tuition and fees: $11,000 (USD)

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Prerequisite: {{ program.immersives[0].shortName}}

Duration: One full semester (two semesters total for two Immersives)

Tuition and fees: $11,000 USD (total cost $22,000 USD for two Immersives)

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Specialization Electives

Duration: Taken during your two semesters

Tuition and fees: $22,000 plus approximately $1,000 per elective (USD).

One Semester Program Benefits
Optional three-month internship
Career Development (CEU) course
Certificate of completion
Two Semester Program Benefits
Qualify for Optional Practical Training
Optional three-month internship
Career Development (CEU) course
Two certificates of completion
{{ program.name }} Benefits
Qualify for Optional Practical Training
Optional three-month internship
Specialization Electives
Career Development (CEU) course
Three certificates of completion

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Duration: One full semester

Tuition and fees: $11,000 (USD)

One Semester Program Benefits
Optional three-month internship
Career Development (CEU) course
Certificate of completion

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Prerequisite: {{ program.immersives[0].shortName}}

Duration: One full semester (two semesters total for two Immersives)

Tuition and fees: $11,000 USD (total cost $22,000 USD for two Immersives)

Two Semester Program Benefits
Qualify for Optional Practical Training
Optional three-month internship
Career Development (CEU) course
Two certificates of completion

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Specialization Electives

Duration: Two semesters plus upper-level coursework

Tuition and fees: $22,000 plus approximately $1,000 per elective (USD).

{{ program.name }} Program Benefits
Qualify for Optional Practical Training
Optional three-month internship
Specialization Electives
Career Development (CEU) course
Three certificates of completion
Graphic showing a 10 percent symbol over an outline of the United States

Industry Growth

Employment of advertising, promotions and marketing managers is projected to grow 10 percent by 2026.

—Bureau of Labor Statistics Occupational Outlook Handbook

Have Fun at Work

Julia Kocs loves being a marketing professional, and studying marketing with UC Berkeley Extension gave her access to a vibrant international community and world-class educators.

Graphic of the number 7 on an outline of the Golden Gate Bridge.

Local Opportunities

San Francisco ranks #7 in employment of marketing managers in the United States.

—Bureau of Labor Statistics

Your Path to a Career in {{ program.shortName }}

Optional Practical Training (OPT)

Optional Practical Training is an opportunity for those studying in the United States with an F-1 visa to apply their knowledge with practical work experience. If you successfully complete both the {{ program.immersives[0].shortName }} and {{ program.immersives[1].shortName }} Immersives, you'll be eligible to apply for paid temporary work authorization in the U.S., also known as Optional Practical Training (OPT).

Imagine yourself {{ program.future }}

With OPT, you can apply everything you've learned to real-world projects and gain valuable work experience.

Internships

If you successfully complete the {{ program.immersives[0].shortName }} or {{ program.immersives[1].shortName }} Immersive—or both—you can start participating in a three-month internship at a leading San Francisco or Silicon Valley company!

  • Put your newfound skills to work
  • Gain work experience
  • Build connections
  • Expand your network

You'll see firsthand how a U.S. business runs, giving you a competitive edge when you're ready to land a full-time position in {{ program.immersives[0].shortName }} or {{ program.immersives[1].shortName }}.

Cost: $3,000 (USD).

Career Development (CEU)

Gain career orientation and hands-on training for successful job placement and career advancement.

This special course includes workshops on soft skills, interview methods and technical skills, as well as personalized career coaching and professional network development.

Our graduates are working at top companies, including:

Your Classroom

Berkeley

Located just a few blocks away from the UC Berkeley campus.

UC Berkeley Extension

Golden Bear Center

1995 University Ave.

Berkeley, CA 94704

San Francisco

Located in the bustling downtown area.

UC Berkeley Extension

San Francisco Campus

160 Spear St., Floors 5, 6 and 7

San Francisco, CA 94105

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Length 1 semester
Format Full-time
Courses 4 core
1.5 units CEU
Offered Fall and Spring
Prerequisite 3 years undergrad
Tuition and fees $11,000 (USD), plus $3,000 (USD) for optional internship

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Prerequisite

Core Courses

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Program Benefits

Outcomes

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APPLY NOW
{{ program.immersives[1].longName }}
Length 1 semester
Format Full-time
Courses 4 core
1.5 units CEU
Offered Fall and Spring
Prerequisite {{ program.immersives[0].shortName }}
Tuition and fees $11,000 (USD) plus $3,000 (USD) internship fee

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Prerequisites

Core Courses

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Program Benefits

Outcomes

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APPLY NOW
{{ program.shortName }} + Electives
Length 2 semesters
Format Full-time
Courses 8 core
3 electives
3 units CEU
1 capstone
Internship Option Yes
Tuition and Fees $22,000 (USD) plus the cost of the internship and electives

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Agile Management Electives

Specialization Electives

If you are looking for more specialization in your chosen field or want to take additional courses to transfer back to your home university, you can take elective courses from many different subject areas.

Note: Electives are estimated at $1,000 (USD) per course.

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Capstone Portfolio Course

To show off your new {{ program.immersives[0].shortName }} and {{program.immersives[1].shortName}} skills, you'll create a comprehensive portfolio of work that can be shown to employers. You'll work with your instructor to gather all of your printed and digital materials and strategically combine them into a professional portfolio. This will help you market yourself and gain a competitive edge as you prepare for your internship and Optional Practical Training.

APPLY NOW

International Students Study Options

Students from different nationalities working together

This program meets visa requirements for full-time study and meets eligibility requirements for internships and Optional Practical Training (OPT).

{{ program.name }} English-Language Proficiency Requirement

Whether you are a student, working professional or lifelong learner, you will need to demonstrate English proficiency to be considered for admission into any of our programs for international students.

UC Berkeley Extension is the administrative department of Berkeley Global. Your transcript, certificate and all Visa documents will be issued by UC Berkeley Extension.

Note: Your transcripts and credentials should reflect the coursework that you completed in English. Our Admissions department will assess all documentation and inform you if additional items are needed. Please note that our admissions process is holistic and meeting the English-language proficiency requirement does not guarantee acceptance. Email internationaladmissions@berkeley.edu with questions or to learn more.

You can meet our English-language requirement in any of the following ways:

Test Scores

  • TOEFL: 90
  • IELTS Academic Format: 7
  • DAAD: C1
  • Cambridge C1 Advanced
  • TEM-4 or TEM-8: 70

Scores must be from the past two years.

Interview

You can request an interview in your application if you have earned any one of the following minimum scores:

  • TOEFL: 79–89
  • IELTS Academic Format: 6.5
  • TOEIC: 700 or above
  • ELS Level 112 with an ELS GPA of 3.0

Or

  • You can satisfy the English proficiency requirement if you have passed an interview with a UC Berkeley Extension recruiter. Interviews are held in your home country.

Waiver

You may request a waiver if you meet one of the following requirements:

  • You have completed one year of full-time college-level instruction entirely in the English language.
  • You have successfully completed a university-level program in a country where English is the official language.
  • You are from a country on the exempt list. Contact an adviserContact an adviser for more information.

Summer Prep Program

English Proficiency Waivers

If you have completed at least one year of university study in a country where English is the primary language, you can request a waiver.

In your online application, upload a letter explaining that English is the primary and official language spoken in your country and include a website or other supporting documentation (e.g., publications or website for government department, ministry, bureau, secretariat or directorate-general).

Immersives Attendance Requirement

Immersives are full-time, cohort-based programs. In order to maintain your visa status, you must attend all scheduled course meetings.

F1 Visa Application and F1 Transfer Process

If you are not a U.S. citizen or permanent resident of the United States, you must apply for an F1 student visa to attend this certificate program. Non-U.S. citizens with a visitor visa (B-1, B-2) or under the Visa Waiver Program are not permitted to engage in full-time study. (This certificate program is full time). Your acceptance packet includes the Certificate of Eligibility (I-20) verifying that you have been admitted for full-time study.

If you are an F1 student at a different U.S. institution, you must complete the F1 transfer process to attend this certificate program. The transfer must be initiated by your current school.

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