Curriculum

Learn Business Alongside UC Berkeley Students

You will take 9–11 units of Berkeley Haas Business courses from the course offerings below and 3 units from the UC Berkeley course catalog for a total of 12–15 units per semester.

Overview

We offer both a Preparatory Track and an Advanced Track, or combine courses that meet your interests in the Create Your Own Track option.

Note: Not all courses will be offered each semester and are subject to change. If you have specific questions about any of the courses, please email us at bhgap@berkeley.edu.

Fall 2019

Core Courses

Fundamentals of Design Thinking

MBA XB200P (1 unit)

Through in-depth reading and class discussions, get an introduction to a set of tools that will help you frame and solve problems in the future. Taken from design thinking and systems thinking, you focus on these five areas: observing and noticing, framing and reframing, imagining and designing, making and experimenting, and storytelling.

Formerly called Problem Finding Problem Solving

Faculty: Jennifer Caleshu, M.B.A

Opportunity Recognition: Technology and Entrepreneurship in Silicon Valley

MBA XB295C (3 units)

Gain the core skills needed to identify opportunities that can lead to successful, entrepreneurial high-technology ventures, regardless of your "home" skill set (technical or managerial). Take an in-depth examination of the most successful approaches for entrepreneurial companies as a function of markets and technologies. Emphasis is placed on the special requirements for creating and executing strategy in a setting of rapid technological change and limited resources. This course is particularly suited for those who anticipate founding or operating technology companies.


Details

You take this course in the fall and/or spring term. The course lasts 15 weeks and comprises 3 hours of lecture per week. You take a final exam to earn a letter grade.

Faculty: Andrew Isaacs, M.S.

Thriving at Haas and Beyond

BUS ADM X419.7 (1 unit)

This course is a combination of class time, one-on-one coaching sessions and company site visits. Class time focuses on three aspects of your learning: excelling as a Haas student; identifying your professional path forward; and enhancing your personal and professional development. One-on-one coaching provides highly individualized support to discuss your own topics of interest, ranging from applying to graduate school, to clarifying how to bring together your strengths and interests to launch or enhance your career.

Faculty: Heidi Weller, M.B.A

Electives

Introduction to Entrepreneurship

UGBA XB196 (3 units)

Explore the structure and framework of entrepreneurial endeavors—both inside and outside of the business world. Learn the answers to such questions as: What is entrepreneurship? What is opportunity recognition and selection? How can you create and define competitive advantage? At the end of the course, you will understand the entrepreneurial business process and how you can become involved in those processes in your future career.

Faculty: Aaron McDaniel

Negotiation and Conflict Resolution

UGBA XB152 (3 units)

Understand the theory and processes of negotiation so that you can negotiate successfully in a variety of settings. You'll learn about a broad spectrum of negotiation problems that are faced by managers and professionals in order to get their solutions accepted and implemented. Throughout the course, you will develop these skills experientially and place negotiation in useful analytical frameworks.


Details

You take this course in the fall and/or spring term. The course lasts 15 weeks and comprises 2–4 hours of lecture per week. You take a final exam to earn a letter grade.

Faculty: Holly Schroth, Ph.D.

International Marketing

UGBA XB168B (3 units)

Understand the frameworks and sensitivities to formulate and implement marketing strategies in order to compete globally. Explore international marketing in regions such as the Americas, Europe, Japan, China, India, Russia, Africa and Asia-Pacific. Explore topics such as:

  • global versus local advertising
  • international pricing strategies
  • selecting and managing strategic international alliances and distribution channels
  • managing international brands and product lines through the product life cycle international retailing
  • international marketing organization and control

Details

You take this course in the fall and/or spring term. The course lasts 15 weeks and comprises three hours of lecture per week. You take a final exam to earn a letter grade.

Faculty: Wasim Azhar

New Venture Finance

MBA XB236V (3 units)

This is a course for current/future entrepreneurs on how to finance and fund a startup or high-growth business. The course centers on a model that includes strategic planning, financial analysis, business model creation, cash management, funding alternatives, investor pitching, alternative financing, and exit strategies. We examine the various options that a company has for financing at all stages of its life-cycle—from seed stage to later stage—using a blend of lectures, cases, readings and speakers (venture capitalists, CEO/founders, industry experts and service providers) to address the full range of financing options including angel, venture capital, debt financing, corporate/strategic investment and public markets.


Details

You take this course in the fall and/or spring term. The course lasts 15 weeks and comprises three hours of lecture per week. You take a final exam to earn a letter grade.

Faculty: Gregory La Blanc, J.D., LLM

FinTech

MBA XB237 (3 units)

Changes in technology—such as universal Internet access, dramatic advances in cryptography and a mobile phone in every pocket—have changed how the financial industry operates. In this course, you will learn covers the basics of the payment system and how it is changing. You will examine how other stores of value embedded in mobile technology are used around the world, in both high-income and low-income countries. The course will also touch on changes in other financial sectors, including advice, banking and insurance. Finally, you will investigate the potential of cryptocurrencies and the possibilities for disruption inherent in an open, consensus ledger (such as Blockchain).

Faculty: Gregory La Blanc, J.D., LLM

Decision Making

MBA XB253 (2 units)

In order to improve the quality of your decisions, you will learn to be aware of and how to avoid common inferential errors and systematic biases in your own decision making. Then, you will learn how to improve your ability to predict and influence the behavior of others. Managers, consumers, investors and negotiators all make predictable mistakes. Therefore, understanding the psychology of decision making can give you an advantage.

Faculty: Barry Schwartz, Ph.D.

Marketing Strategy in a World of Digital Disruption

MBA XB296 (2 units)

For marketers and leaders, the digital age brings new challenges. They must shift attention away from incrementally improving their existing portfolio of product, customer service and branding initiatives and move toward finding new, latent, invisible needs that represent an opportunity to reframe customer value and establish the company's future relevance and uniqueness.


Details

In this course you will:

  • Explore the new marketing realities.
  • Understand digital disruption, its causes and consequences.
  • Manage marketing in a world of digital disruption.
  • Deliver differentiated customer experience in a digital world.
  • Define new models for understanding, connecting to and engaging customers digitally.
  • Lead marketing in a digital age.

This course lasts 8 weeks and comprises 4 hours of lecture per week.

Faculty: Peter Wilton, Ph.D.

Spring 2020

Core Courses

Fundamentals of Design Thinking

MBA XB200P (1 unit)

Through in-depth reading and class discussions, get an introduction to a set of tools that will help you frame and solve problems in the future. Taken from design thinking and systems thinking, you focus on these five areas: observing and noticing, framing and reframing, imagining and designing, making and experimenting, and storytelling.

Formerly called Problem Finding Problem Solving

Faculty: Jennifer Caleshu, M.B.A

Innovation Strategies for Emerging Technologies

MBA XB290E (3 units)

Every successful, entrepreneurial high-tech venture has individuals who have marketing and management expertise, as well as technological skill. In this course, you'll gain the marketing skills needed to manage an entrepreneurial high-technology venture. You examine successful marketing approaches for entrepreneurial companies as a function of markets and technologies. Emphasis is placed on the special requirements needed to create and execute marketing plans and programs in a setting of rapid technological change and limited resources.

Faculty: Andrew Isaacs, M.S.

Thriving at Haas and Beyond

BUS ADM 419.7 (1 unit)

This course is a combination of class time, one-on-one coaching sessions and company site visits. Class time focuses on these three aspects of your learning: Academic Success at Haas, Beyond a Bachelor Degree and Professional Achievement. One-on-one coaching provides highly individualized support to discuss your classroom expectations, applying to graduate school, managing life in Berkeley and launching your career. Site visits give you an up-close experience with some of the world's most innovative and impactful companies so that you can connect classroom learning with real-time exposure to leading companies.

Faculty: Heidi Weller, M.B.A

Electives

Introduction to Financial Engineering

UGBA XB134 (3 units)

Receive an introduction to applying mathematics and statistics to the field of finance. Learn topics such as:

  • the quantitative foundations of finance, using calculus, linear algebra, statistics and probability
  • extension into financial theory as it relates to asset pricing, fixed income, derivatives, structured finance and risk management;
  • application and implementation of these foundational tools and theory through software such as Excel to build basic quantitative financial models (touching on programming)

By the end of the course, you will be able to use financial models that can guide business and financial decisions.

Faculty: Ethan Namvar

High-Technology Marketing Management

MBA XB264 (2 units)

High technology refers to that class of products and services that are subject to technological change at a pace significantly faster than for most goods in the economy. Under such circumstances, the marketing task faced by the high-technology firm differs in some ways from the usual. You'll explore these differences.


Details

You take this course in the fall and/or spring term. The course lasts 15 weeks and comprises 3 hours of lecture per week. You take a final exam to earn a letter grade.

Faculty: Peter Wilton, Ph.D.

Leading People

UGBA XB205 / MBA XB296 (3 units)

Take a descriptive and analytical study of organizations from a behavioral science point of view, which include problems of motivation, leadership, morale, social structure, groups, communications, hierarchy and control in complex organizations. You also consider the interaction among technology, environment and human behavior. Discuss alternate theoretical models and their applications.


Details

You take this course in the fall and/or spring term. The course lasts 15 weeks and comprises three hours of lecture per week. You take a final exam to earn a letter grade.

Faculty: Holly Schroth, Ph.D.

Pricing

MBA XB269 (3 units)

Learn proven concepts, techniques and frameworks to assess and formulate pricing strategies. Develop the economics and behavioral foundations of pricing. Then, discuss several innovative pricing concepts including price customization, nonlinear pricing, price matching and product line pricing. Finally, you will analyze the strengths and weaknesses of several Internet-based, buyer-determined pricing models.

Faculty: Wasim Azhar

Entrepreneurship Workshop for Startups

MBA XB295I (4 units)

This workshop is intended for you if you have an experimental venture project under development. The business concept may be in the startup mode or further along in its evolution. In this workshop, you will often work in teams to undertake the real challenges of building a venture.

Faculty: Mark Coopersmith and Whitney Hischier

The Business of AI

MBA XB267 (1 unit)

From self-driving cars to humanoid robots, Artificial Intelligence (AI) is changing the way we live, work and do business. In this class, get an introduction to AI technology and its many business applications. You will walk away with a foundational understanding of AI and its near- and long-term applications; explore the myths and realities surrounding the technology; and delve into the legal, social and policy implications of AI.

Faculty: Matthew Stepka

Blockchain and the Future of Technology, Business and Law

Blockchain is one of the most significant technologies to impact technology and business in many years. It is also one of the most interdisciplinary areas, bringing together new questions and opportunities at the intersection of technology, business and law. Gain an overview of the technology behind blockchain and explore current and potential real-world applications.

Faculty: Gregory La Blanc, J.D., LLM


What Your Fall Semester Could Look Like

Track Core Courses Electives

Preparatory Track

  • Thriving at Haas and Beyond
  • Fundamentals of Design Thinking
  • Opportunity Recognition: Technology and Entrepreneurship in Silicon Valley
  • International Marketing
  • Introduction to Entrepreneurship

Advanced Track

  • Thriving at Haas and Beyond
  • Fundamentals of Design Thinking
  • Opportunity Recognition: Technology and Entrepreneurship in Silicon Valley
  • Negotiation and Conflict Resolution
  • New Venture Finance

Make Your Own Track: Startup Founder

  • Thriving at Haas and Beyond
  • Fundamentals of Design Thinking
  • Opportunity Recognition: Technology and Entrepreneurship in Silicon Valley
  • Negotiation and Conflict Resolution
  • Marketing Strategy in a World of Digital Disruption

Add OPT Work Experience

Put your new education to use with paid work in the U.S.! Students who complete two semesters of BHGAP may also be eligible to apply for one year of work authorization in the United States. Learn more about Optional Practical Training.

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