Curriculum

You will take 9–11 units of Berkeley Haas Business courses from the course offerings below and 3 units from the UC Berkeley course catalog for a total of 12–14 units per semester.

Overview

We offer both a Preparatory Track and an Advanced Track, or combine courses that meet your interests in the Create Your Own Track.

Note: Not all courses will be offered each semester and are subject to change. If you have specific questions about any of the courses, please email us at bhgap@berkeley.edu.

Fall 2018

Core Courses

Fundamentals of Design Thinking

MBA XB200P (1 unit)

Through in-depth reading and class discussions, get an introduction to a set of tools that will help you frame and solve problems in the future. Taken from design thinking and systems thinking, you focus on these five areas: observing and noticing, framing and reframing, imagining and designing, making and experimenting, and storytelling.

Formerly called Problem Finding Problem Solving

Faculty: Janet Brady, M.B.A.

Opportunity Recognition: Technology and Entrepreneurship in Silicon Valley

MBA XB295C (3 units)

Gain the core skills needed to identify opportunities that can lead to successful, entrepreneurial high-technology ventures, regardless of your "home" skill set (technical or managerial). Take an in-depth examination of the most successful approaches for entrepreneurial companies as a function of markets and technologies. Emphasis is placed on the special requirements for creating and executing strategy in a setting of rapid technological change and limited resources. This course is particularly suited for those who anticipate founding or operating technology companies.


Details

You take this course in the fall and/or spring term. The course lasts 15 weeks and comprises 3 hours of lecture per week. You take a final exam to earn a letter grade.

Faculty: Whitney Hischier, M.B.A.

Academic and Professional Achievement

BUS ADM 419.7 (1 unit)

This course is a combination of class time, one-on-one coaching sessions and company site visits. Class time focuses on these three aspects of your learning: Academic Success at Haas, Beyond a Bachelor Degree and Professional Achievement. One-on-one coaching provides highly individualized support to discuss your classroom expectations, applying to graduate school, managing life in Berkeley and launching your career. Site visits give you an up-close experience with some of the world’s most innovative and impactful companies so that you can connect classroom learning with real-time exposure to leading companies.

Faculty: Holly Schroth, Ph.D.

Electives

Marketing

UGBA XB106 (3 units)

This course emphasizes the process of thinking qualitatively, quantitatively and strategically about marketing issues. Topics include:

  • evolution of markets and marketing
  • market structure
  • marketing cost and efficiency
  • public and private regulations
  • development of marketing programs, including decisions on products, price and promotional distribution

Details

You take this course in the fall and/or spring term. The course lasts 15 weeks and comprises three hours of lecture per week. You take a final exam to earn a letter grade.

Entrepreneurship Workshop for Startups

MBA XB295I (4 units)

This workshop is intended for students who have their own experimental venture project under development. The business concept may be in the startup mode, or further along in its evolution. The pedagogy is one of "guided" entrepreneurship where students, often working in teams, undertake the real challenges of building a venture. Students must be willing to discuss their project with others in the workshop as group deliberation of the entrepreneurial challenges is a key component of the class.


Details

You take this course in the fall and/or spring term. The course lasts 15 weeks and comprises 2–4 hours of lecture per week. You take a final exam to earn a letter grade.

Faculty: Jennifer Caleshu, M.B.A., Mark Coopersmith, M.B.A.

Leading People

UGBA XB205 / MBA XB296 (3 units)

Take a descriptive and analytical study of organizations from a behavioral science point of view, which include problems of motivation, leadership, morale, social structure, groups, communications, hierarchy and control in complex organizations. You also consider the interaction among technology, environment and human behavior. Discuss alternate theoretical models and their applications.


Details

You take this course in the fall and/or spring term. The course lasts 15 weeks and comprises three hours of lecture per week. You take a final exam to earn a letter grade.

Faculty: Greg La Blanc, J.D., LLM

New Venture Finance

MBA XB236V (3 units)

This is a course for current/future entrepreneurs on how to finance and fund a startup or high-growth business. The course centers on a model that includes strategic planning, financial analysis, business model creation, cash management, funding alternatives, investor pitching, alternative financing, and exit strategies. We examine the various options that a company has for financing at all stages of its life-cycle—from seed stage to later stage—using a blend of lectures, cases, readings and speakers (venture capitalists, CEO/founders, industry experts and service providers) to address the full range of financing options including angel, venture capital, debt financing, corporate/strategic investment and public markets.


Details

Hours & Format:

Fall and/or spring: 15 weeks - 3 hours of lecture per week

Grading/Final exam status:

Letter grade. Final exam required.

Faculty: Andrew Isaacs, M.S.

Marketing Strategy in a World of Digital Disruption

MBA XB296 (2 units)

For marketers and leaders, the digital age brings new challenges. They must shift attention away from incrementally improving their existing portfolio of product, customer service and branding initiatives and move toward finding new, latent, invisible needs that represent an opportunity to reframe customer value and establish the company's future relevance and uniqueness.


Details

In this course you will:

  • Explore the new marketing realities.
  • Understand digital disruption, its causes and consequences.
  • Manage marketing in a world of digital disruption.
  • Deliver differentiated customer experience in a digital world.
  • Define new models for understanding, connecting to and engaging customers digitally.
  • Lead marketing in a digital age.

This course lasts 8 weeks and comprises 4 hours of lecture per week.

Faculty: Peter Wilton, Ph.D.

Spring 2019

Core Courses

Fundamentals of Design Thinking

MBA XB200P (1 unit)

Through in-depth reading and class discussions, get an introduction to a set of tools that will help you frame and solve problems in the future. Taken from design thinking and systems thinking, you focus on these five areas: observing and noticing, framing and reframing, imagining and designing, making and experimenting, and storytelling.

Formerly called Problem Finding Problem Solving

Faculty: Janet Brady, M.B.A.

Innovation Strategies for Emerging Technologies

MBA XB290E (3 units)

Every successful, entrepreneurial high-tech venture has individuals who have marketing and management expertise, as well as technological skill. In this course, you’ll gain the marketing skills needed to manage an entrepreneurial high-technology venture. You examine successful marketing approaches for entrepreneurial companies as a function of markets and technologies. Emphasis is placed on the special requirements needed to create and execute marketing plans and programs in a setting of rapid technological change and limited resources.

Academic and Professional Achievement

BUS ADM 419.7 (1 unit)

This course is a combination of class time, one-on-one coaching sessions and company site visits. Class time focuses on these three aspects of your learning: Academic Success at Haas, Beyond a Bachelor Degree and Professional Achievement. One-on-one coaching provides highly individualized support to discuss your classroom expectations, applying to graduate school, managing life in Berkeley and launching your career. Site visits give you an up-close experience with some of the world’s most innovative and impactful companies so that you can connect classroom learning with real-time exposure to leading companies.

Faculty: Holly Schroth, Ph.D.

Electives

High-Technology Marketing Management

MBA XB264 (2 units)

High technology refers to that class of products and services that are subject to technological change at a pace significantly faster than for most goods in the economy. Under such circumstances, the marketing task faced by the high-technology firm differs in some ways from the usual. You'll explore these differences.


Details

You take this course in the fall and/or spring term. The course lasts 15 weeks and comprises 3 hours of lecture per week. You take a final exam to earn a letter grade.

Introduction to Entrepreneurship

UGBA X5 (3 units)

Explore the structure and framework of entrepreneurial endeavors—both inside and outside of the business world. Learn the answers to such questions as: What is entrepreneurship? What is opportunity recognition and selection? How can you create and define competitive advantage? At the end of the course, you will understand the entrepreneurial business process and how you can become involved in those processes in your future career.

Decision Making

MBA XB257 (2 units)

In order to improve the quality of your decisions, you will learn to be aware of and how to avoid common inferential errors and systematic biases in your own decision making. Then, you will learn how to improve your ability to predict and influence the behavior of others. Managers, consumers, investors and negotiators all make predictable mistakes. Therefore, understanding the psychology of decision making can give you an advantage.

Venture Capital and Private Equity

MBA 295B (3 units)

Venture capital is core to the Silicon Valley’s high-tech economy and our country’s strong growth during the past two decades. UC Berkeley is located in the center of this very special and unique investment category. This course provides an advanced offering for those who intend to seek or manage venture capital funding. It is appropriate for students who aspire to become CEOs of entrepreneurial ventures or general partners of venture capital firms.


What Your Fall Semester Could Look Like

Track Core Courses Electives

Preparatory Track

  • Academic and Professional Achievement
  • Fundamentals of Design Thinking
  • Opportunity Recognition: Technology and Entrepreneurship in Silicon Valley
  • Marketing
  • Leading People

Advanced Track

  • Academic and Professional Achievement
  • Fundamentals of Design Thinking
  • Opportunity Recognition: Technology and Entrepreneurship in Silicon Valley
  • Entrepreneurship Workshop for Startups
  • New Venture Finance

Make Your Own Track: Startup Founder

  • Academic and Professional Achievement
  • Fundamentals of Design Thinking
  • Opportunity Recognition: Technology and Entrepreneurship in Silicon Valley
  • Entrepreneurship Workshop for Startups
  • Leading People

Add an Internship Experience

Put your new education to use with a BHGAP internship! Students who complete two semesters of BHGAP and an internship may also be eligible to apply for one year of work authorization in the United States.