Digital Marketing 8-Week Program

In just 2 months, you will gain the skills to start or advance your career in marketing. Learn from UC Berkeley instructors and Silicon Valley experts at a top-ranked global university. This fast-paced, full-time program allows you to quickly gain the practical, hands-on marketing knowledge that will help you succeed.

Gain a competitive advantage as you enter the workforce or aspire for that promotion. Everything you learn can be put to use in the workplace immediately.

Lead Instructor: Rinoti Amin

Lead Instructor: Rinoti Amin

Rinoti Amin is a senior marketing professional with a deep passion for growing marketing functions, including PayPal's Digital Marketing Strategy function for the International region, where she has implemented growth-hacking techniques for acquisition and engagement. As a growth marketer with a talent for creating experiences that focus on delighting the customer, she enjoys partnering with product, analytics and engineering teams to bring an Agile, hypothesis-driven testing mindset to the marketing function.

Program Benefits

Learn Live Online

Access classroom-style interactive learning from anywhere in the world! Attend scheduled online sessions with your instructor and classmates in addition to completing your coursework.

Intensive Curriculum

Attend 3 hours of classes and workshops each day, Monday–Friday. Earn 8 academic credits (120 hours of instruction total).

Real-World Experience

Work on an Applied Study Project to solve marketing challenges in a real business case with your group.

Academic Excellence

Learn at a top-ranked global public university.

Capstone Project

Build your portfolio with a real-world capstone project that you complete as you progress through the course.

Schedule

Progress through each topic, week by week, learning alongside your fellow classmates.

Weeks 1–2: Marketing Analytics Tools and Technologies

Explore powerful, advanced marketing analytics models and metrics to increase revenue and drive ROI of marketing campaigns. Learn about segmentation, regression, competitive analysis, conjoint analysis, decision trees, portfolio resource allocation, distribution channel analytics, and sales analytics and metrics.

Weeks 3–4: Social Media Marketing Strategies

Build social media strategies by examining contemporary and emerging channels, as well as digital and mobile platforms. Study the ROI of email, RSS, SEO blogs, podcasts, networking sites and newsrooms. Learn how to establish realistic business and performance goals, evaluate and deploy new communications platforms, and evaluate in-market results.

Weeks 5–6: Marketing Data Visualization

Learn to use data visualization and business intelligence to turn big data into market insights. Gain proficiency in visualizing and presenting data in order to inform senior management's marketing decisions in driving revenue and growth. Tie in the content learned in Marketing Analytics Tools and Technologies to efficiently build data- and analytics-driven presentations.

Weeks 7–8: Managing Product and Go-to-Market Strategies

To launch a successful product, you need to identify market need, build consensus for an idea, and bring that idea to development. Learn practical techniques and solutions to go to market, including product positioning, sales enablement and management of a full product life cycle. You also study market sizing, competitive analysis, pricing and packaging.

Upon completion, you will receive a certificate from an accredited institution.

Program Details

Summer 2020 (View semester-length Spring and Fall programs here).

June 1–July 24, 2020

Apply by May 13

Tuition: $8,000 USD

This includes:

  • Course tuition and textbooks
  • Academic advising

The tuition does not include:

  • Housing
  • Meals
  • Transportation
  • Personal activities

Admission requirements:

  • Grade Point Average (GPA): 3.0
  • Completion of three years of undergraduate study

English-Language Proficiency Requirement

Whether you are a student, working professional or lifelong learner, you will need to demonstrate English proficiency to be considered for admission into any of our programs for international students.

Because English-language proficiency test centers are closed due to COVID-19, you can meet our English-language requirement in any of the following ways:

Test Scores

  • TOEFL: 90
  • IELTS: 7
  • DAAD: C1
  • Cambridge English First (FCE): C
  • TEM-4 or TEM-8: 70

iBT Special Home Edition and myBest scores are accepted. Scores must be from the past two years.

Interview

If you do not meet any of the above criteria, you can request an English-language interview through our department. If you are interested in this option, please select, "I would like to request an English interview" in your online application.

Note: Transcripts and credentials should reflect the program that you completed in English. Our Admissions department will assess all documentation and inform you if additional items are needed. Please note that our admissions process is holistic and meeting the English-language proficiency requirement does not guarantee acceptance. Email internationaladmissions@berkeley.edu with questions or to learn more.

Waiver

You may request a waiver if you meet one of the following requirements:

  • You have completed one year of full-time college-level instruction entirely in the English language.
  • You have successfully completed a university-level program in a country or region where English is the official language.
  • You are from a country or region on the exempt list. Contact an adviser for more information.

Talk to an Adviser

Required Field

Required Field

Required Field