Galia Goulisheva
is the Senior Manager of Interactive Marketing at Genentech.

Class of 2016, Certificate Program in Marketing
Read Galia Goulisheva's Story


Getting Started

We recommend that you start with Introduction to Marketing BUS ADM X460.1.


Online Availability

Courses in this certificate are offered online and in the classroom.


Duration of Study

Most students complete the curriculum in one-and-a-half to two years.


Estimated Cost


Marketing is critical to an organization maintaining and expanding its share of the market. It's one of the reasons why there is a projected 9-percent growth in marketing positions. And that's no surprise when you think about the various ways people consume marketing—social, print, digital advertising, promotions—and the resulting data that informs strategy. Stand out as a leader in this rapidly evolving field by learning the latest concepts and techniques—in less time, and at less cost, than a master's degree.


There are no prerequisites for the Certificate Program in Marketing, but a bachelor's degree is recommended.

Curriculum Requirements

The curriculum comprises 4 required courses (8 units) and 4 semester units of electives (usually 2 courses) for a total of 12 semester units (180 hours of instruction). Candidates must pay a nonrefundable certificate registration fee.

All courses must be taken for a letter grade. A grade point average of at least 2.5 is required to earn the certificate, and each course must be completed with a grade of C or better. A Certificate of Distinction will be awarded to those who complete the certificate with a GPA of 4.0 or higher (effective to those who register beginning July 1, 2017). All coursework must be completed within five years of registering for the certificate. By taking two courses per term, you can complete the coursework within three semesters (one year).

How to Register

By registering, you declare your intention to complete the curriculum (domestic students only). To register online for the Certificate Program in Marketing, complete these two steps:

  1. Submit the online registration, and complete your student account profile if you are a new student.
  2. Pay the nonrefundable registration fee through your shopping cart. Please allow 3–5 business days for the registration to appear in your student account.

You should register for the certificate before you begin your second course in the curriculum.

If you are an international student who wants to study in the U.S., you must apply to Evening Certificate Programs. Learn more.

Estimated Cost

Each course is priced individually, and you pay the course fee at the time of enrollment. The certificate has an estimated total cost of $5,560 (not including course materials or registration fee). Course fees are subject to change.

Certificate and Award Request

Once you have completed the certificate coursework, notify UC Berkeley Extension that you have completed the curriculum and request your certificate. Send an email to or call (510) 642-4231. After your records have been reviewed, verified, and approved, your certificate will be sent to you in the mail. The review of your records is usually completed within six to eight weeks after you request the certificate.

Special Instructions for International Students

There are no admission requirements for international students who wish to complete a course or certificate online. You may register for any online course available for enrollment. Follow the registration and enrollment process for the online course you have selected.

If you are an international student who would like to study in the U.S. and require a student visa, you must apply and be officially accepted into UC Berkeley Extension's Evening Certificate Programs before enrolling in any courses associated with this certificate. Apply now.

Please review our International Student Policies for additional information.


Advisory Board

Laura Huddle
Product Marketing Manager
UC Berkeley Extension Instructor

Rich Kapusta
Vice President, Marketing
Alta Devices

Jim Prost
Prost Associates
UC Berkeley Extension Instructor

Lynn Upshaw
Haas Marketing Group Professional Faculty
UC Berkeley

Jennifer Van Deusen
Brand and Marketing Communications Leader
Program Graduate Student Representative

Peter Young
Silicon Valley Center for Global Studies
UC Berkeley Extension Instructor

Tom McGuire
Program Director, Business, Technology, and Engineering
UC Berkeley Extension