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  • Berkeley Global

Certificate Program in Marketing

10.00 Academic Units Required

Hanna Bandalier
is a marketing manager at The Ansel Adams Gallery.

Graduate, Certificate Program in Marketing
Read Hanna Bandalier's Story.

 

Getting Started

We recommend that you start with a Core Course.

 

Online Availability

Courses in this certificate are offered online and in the classroom.

 

Duration of Study

Most students complete the curriculum in one-and-a-half to two years.

 

Estimated Cost

$4,700

Stand out in the fast-moving field of marketing with training in the latest concepts and techniques: marketing analytics, digital marketing, search engine optimization, brand management, paid advertising, social media and marketing research. Prepare to step into the role of digital advertiser, content designer or content strategist. With employment of advertising and marketing managers projected to grow 8 percent from 2018 to 2028, you could find yourself in demand in less time, and at less cost, than a master's degree.

Next Steps

Get More Information

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Check your inbox to find out how our courses and certificates can get you where you want to go.

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Courses

Core Courses

Expand or collapse Core Courses
Minimum Required

3 Course(s)

Maximum Allowed

11 Course(s)

Choose three courses from these Core Courses.

  • BUS ADM X460.1 Marketing Management
    Units / CEUs

    2

    Delivery Options

    Online

    Status

    Available

  • BUS ADM X460.6 Marketing Research: Concepts and Techniques
    Units / CEUs

    2

    Delivery Options

    Online

    Status

    Available

  • BUS ADM X415 Marketing Strategy
    Units / CEUs

    2

    Status

    Not Available

  • BUS ADM X432.5 Social Media Marketing Strategies
    Units / CEUs

    2

    Delivery Options

    Online

    Status

    Available

  • BUS ADM X466.3 Strategic Marketing Analytics
    Units / CEUs

    2

    Status

    Not Available

Electives

Expand or collapse Electives
Minimum Required

0 Academic Unit(s)

Maximum Allowed

6 Academic Unit(s)

You may fulfill the 4 semester units of electives by completing 2 additional Core Courses or by selecting 2 or more courses from the Electives section. 

  • BUS ADM X417.9 Copywriting Communications for Marketing Professionals
    Units / CEUs

    1

    Status

    Not Available

  • BUS ADM X464.4 Digital Marketing
    Units / CEUs

    1

    Delivery Options

    Online

    Status

    Available

  • BUS ADM X448 Managing Product and Go-to-Market Strategies
    Units / CEUs

    2

    Status

    Not Available

  • BUS ADM X466.4 Marketing Analytics Tools and Technologies
    Units / CEUs

    2

    Status

    Not Available

  • BUS ADM X465.5 Marketing Data Visualization
    Units / CEUs

    1

    Delivery Options

    Online

    Status

    Available

  • BUS ADM X459.2 Strategic Brand Management
    Units / CEUs

    2

    Status

    Not Available

Finding the Art of Marketing

Photo of Hanna Bandalier in front of some trees

The creative draw is strong with Hanna Bandalier. That first taste came while working as an editor and journalist at Houzz in her native Ukraine.

Continue Reading this Post

Certificate and Program Policies

  • Substitutions and Waivers
  • Transfers
  • Financial Aid
  • Transcripts and Records

Contact Information

To contact the department office, email extension-business@berkeley.edu.

 

63% of surveyed graduates had at least 2 years of work experience in marketing before pursuing our certificate.

 

78% of surveyed graduates felt more qualified to apply for a better marketing job after completing our certificate.

 

88% of surveyed graduates saw an increase of 6% or more in salary after completing the certificate.

 

75% of surveyed graduates are likely to recommend the Marketing certificate.

Prerequisites

There are no prerequisites for the Certificate Program in Marketing, but a bachelor's degree is recommended.

Curriculum Requirements

The curriculum comprises 3 Core Courses (6 semester units) and 4 semester units of electives (usually 2 courses) for a total of 10 semester units (150 hours of instruction). You may select your electives from the Core Courses or the electives section. Candidates must pay a nonrefundable certificate registration fee.

All courses must be taken for a letter grade. A grade point average of at least 3.0 is required to earn the certificate, and each course must be completed with a grade of C or better. A Certificate With Distinction will be awarded to those who complete the certificate with a GPA of 4.0 or higher.

All coursework must be completed within five years. By taking two courses per term, you can complete the coursework within three years.

How to Register

By registering, you declare your intention to complete the curriculum (domestic students only). To register online for the Certificate Program in Marketing, complete these two steps:

  1. Submit the online registration, and complete your student account profile if you are a new student.
  2. Pay the nonrefundable registration fee through your shopping cart. Please allow 3–5 business days for the registration to appear in your student account.

You should register for the certificate before you begin your second course in the curriculum.

If you are an international student who wants to study in the U.S., you must apply to Evening Certificate Programs. Learn more.

Estimated Cost

Each course is priced individually, and you pay the course fee at the time of enrollment. The certificate has an estimated total cost of $4,700 (not including course materials or registration fee). Course fees are subject to change.

Certificate and Award Request

Once you have completed the certificate coursework, notify UC Berkeley Extension that you have completed the curriculum and request your certificate. Send an email to extension-business@berkeley.edu or call (510) 642-4231. After your records have been reviewed, verified and approved (usually within two to three weeks), your certificate will be mailed to you.

Special Instructions for International Students

There are no admission requirements for international students who wish to complete a course or certificate online. You may register for any online course available for enrollment. Follow the registration and enrollment process for the online course you have selected.

Please review our International Student Policies for additional information.

Videos

Advisory Board

William Pearce
Haas Marketing Group
UC Berkeley Haas School of Business

Randy Brasche
VP of Marketing and Growth
Zignal Labs

Scott Lewis
Marketing Strategist
UnitedSiC

Cindy Park
SVP of Marketing, Strategy and Operations
Prado Group Inc.

Stephan Sorger
VP of Strategic Marketing
On Demand Advisors
Instructor
UC Berkeley Extension

Nupur Thakur
Senior Director of Strategy and Product Management
Motorola Solutions

Extension

1995 University Ave., Suite 130

Berkeley, CA 94704-7000

extension@berkeley.edu

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