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In this capstone course, you'll apply principles learned in your other courses to work on your group project. You will be a member of a team that will:
- Run a business, acting as senior management for a large company and coordinating individual departments to produce an integrated business strategy
- Manage your company in order to make a profit
- Compete with other teams to be successful in a complex international market
- Learn to think as a general manager rather than as a marketer, accountant or finance person
- Experience the strategic process of setting a goal and achieving that goal, taking into account all the elements of your company—production, human resources, finance, marketing—as a means to execute your strategy
Course Outline
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Course Objectives
- Make decisions from a company-wide rather than a silo perspective
- Analyze and respond to competitors in a dynamic international market
- Understand and perform the basic financial calculations required to run a business
- Develop strategies and revise them in light of your company’s changing situation
- Analyze results to identify options for your company under stress conditions
- Evaluate trade-offs between preserving short-term profitability and the long-range need to strengthen your company’s competitive position
Course content subject to change.