Global Business and Marketing Strategy

In this capstone course, you'll apply principles learned in your other courses to work on your group project. You will be a member of a team that will:

• Run a business, acting as senior management for a large company and coordinating individual departments to produce an integrated business strategy
• Manage your company in order to make a profit
• Compete with other teams to be successful in a complex international market
• Learn to think as a general manager rather than as a marketer, accountant or finance person
• Experience the strategic process of setting a goal and achieving that goal, taking into account all the elements of your company—production, human resources, finance, marketing—as a means to execute your strategy