Skilled marketing professionals are critical to an organization's success. From marketing analytics, digital marketing, search engine optimization, brand management, paid advertising, social media and marketing research, marketers are charged with generating interest in a product or service.

And considering the various ways that consumers interact with marketing—social, print, digital or promotions—it should come as no surprise that employment of advertising and marketing managers is projected to grow 6 percent through 2029.

We have courses and certificates that meet your professional needs—whether you're looking to change careers, add digital marketer to your résumé or enhance your skill set.

Programs

Our program curricula are designed to teach theory and practical skills to enable you to change careers or advance in your current position. Classes are offered in classroom and multiple online formats to meet the needs of working professionals. Most programs can be started at any time.

Our program curricula are designed to teach theory and practical skills to enable you to change careers or advance in your current position. Classes are offered in classroom and multiple online formats to meet the needs of working professionals.

Courses

Offered in myriad subject areas, classes give you the flexibility to gain a high-quality education and earn credits on your schedule. Choose from multiple formats to meet your needs. Enroll in just the course or courses that interest you—no application necessary.

Offered in myriad subject areas, classes give you the flexibility to gain a high-quality education and earn credits on your schedule. Choose from multiple formats to meet your needs.

Boot Camps

Hyper-focused, cohort-based education in high-demand areas such as cybersecurity, FinTech, coding and more. Complete in 24 weeks (part time) or 12 weeks (full time).

Full-Time Programs

Join a cohort of students for an in-person, semester-based, collaborative program. Learn from industry experts from the Bay Area and Silicon Valley through four courses in a 15-week semester.

Get Inspired

Spotlight

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Events

Hear From Our Graduates

Graduate Julia Kocs loves being a marketing professional, and studying marketing with UC Berkeley Extension gave her access to a vibrant international community and world-class educators.
Digital marketing graduate Pooja Kandappa has always been interested in marketing and creative communications. She thoroughly enjoyed the practical hands-on experiences she gained through taking our classes.

Learn From Leading Practitioners

Marketing strategist Jason Miller authored the Amazon #1 best seller Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing Up to 11 (Heavy Metal Thunder, 2014). He is currently the Senior Director, Brand Marketing at ActiveCampaign. Previous positions included Head of Brand at Microsoft Advertising and Group Marketing Manager at LinkedIn.
Stephan Sorger is a serial marketing executive, instructor and author. He is a partner at consulting firm On Demand Advisors. Previously, he held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA.

International Students Study Options

Students from different nationalities working together

Online Learning

Take online programs and courses from anywhere in the world! Receive a Berkeley-quality education from the comfort of your home—no visa or application required.

Visiting-Student Programs

Study abroad on a student visa for a semester or academic year with our full-time programs. You must apply and be admitted to one of our full-time programs to obtain a student visa.

Learn more about your visiting-student options.